Communication Strategy
The primary purpose of this strategy is to Support stakeholders in understanding the change and enabling engagement
What is communication strategy?
They provide visible, active, and engaged support throughout the change
Who are sponsors?
This is the purpose of engaging stakeholders during change
Gain support, reduce resistance, and ensure adoption
This is the reason for creating a learning strategy
To equip stakeholders with skills for the future state
This is the achievement of expected outcomes of a change
What is benefit realization?
These are tailored for different groups and aligned with the vision and case for change
What are stakeholder messages?
This can occur if sponsorship is weak or misaligned
What is stakeholder resistance or change failure?
These techniques are used to build trust and encourage participation
Feedback sessions, workshops and focus groups
This assessment identifies new skills, knowledge, and behaviors required
What is Learning Needs Assessment?
These define the metrics for measuring successful outcomes
What are success criteria?
These mediums may include email, meetings, intranets, or town halls
What are communication channels?
This assessment evaluates whether leaders are aligned with the change
What is the sponsorship alignment assessment?
This informs how stakeholders will be involved based on their interests and influence
What is stakeholder analysis?
This determines how well training efforts achieve desired outcomes
What is training effectiveness measurement?
This outlines how changes will be maintained over time
What is the sustainability plan?
This process allows change practitioners to adapt communication based on responses
What is feedback integration?
These actions might be needed to clarify expectations or build commitment
What is "addressing sponsorship gaps"?
This practice allows communications and activities to be targeted by group
What is stakeholder segmentation?
These can include e-learning, job aids, or simulations
What are learning tools or methods?
These mechanisms ensure continued adoption after implementation
What are reinforcement strategies?
This defines how communication is reviewed, approved, and disseminated
What is governance?
This role is typically responsible for creating the Sponsorship Strategy.
Who is the change management lead?
This critical link ensures people adopt new behaviors and mindsets
What is the connection between engagement and successful change adoption?
This helps close capability gaps discovered in the learning assessment
What is targeted learning and development planning?
These are tracked over time to ensure long-term success
What are sustainability metrics or KPIs?