Business Goals & Priorities
What problem are you trying to solve?
Can you share the main challenges you're currently facing that you're hoping to solve?
What's the source of that problem?
Has anything specific led to that becoming a problem recently?
What's your timeline for implementation?
What does your ideal timeline look like for putting a solution like this?
Can you tell me more about that?
Can you walk me through that?
What’s stopping you from buying today?
Can you walk me through what factors you're still considering before making a decision?
Where is this on your list of priorities?
Can you share how this fits into your overall priority list?
Why hasn't it been addressed before?
Have there been previous attempts to solve this? If so, what got in the way?
What are the potential curveballs?
What factors could slow down or complicate the implementation?
Is your current solution working?
What’s working well with your current setup, and where do you see room for improvement?
If I gave you a discount today, would you commit?
If we can find a way to make this work—on pricing or any other concerns—would you be ready to move forward today?
Tell me about your goals (Financial, customer related, operational)
I'd love to understand your top priorities right now. What are your key financial, client, or operational goals?
Are you having problems in [area as it relates to the product]?
Can you tell me about any challenges you're currently facing in [area as it relates to the product]?
What level of budget are you working with to solve this?
Is there a ballpark budget range you're working with for this campaign/initiative?
Have you purchased a similar product before?
Can you share if you’ve tried a comparable product or service previously?
What features are you looking for with a new [product/solution]?
Which capabilities would make a new {solution} a good fit for your needs?