Vocabulary
A group of people who are exposed to media/marketing material, and actively engage with the content or messaging.
Captive audience
To classify people based on their values is psychographics, in which marketers seek to meet customers’...
a. hierarchy of needs.
b. confirmation biases.
c. superego and id.
d. self-efficacy.
a. hierarchy of needs.
Radio ads need to be all of the following, except…
a. action-inspiring.
b. captivating.
c. clear.
d. complicated.
d. complicated.
Crest toothpaste and Velveeta mac and cheese are two examples of…
a. demographics.
b. inferior goods.
c. mass marketed products.
d. service-dominant products.
c. mass marketed products.
Trent is ready to buy right now.
Hot
An advantage gained by a company that first introduces a product or service to the market.
First mover advantage
A perceptual map plots consumer sentiment based on two factors:
a. ability and availability.
b. mentality and name recognition.
c. needs and wants.
d. price and quality.
d. price and quality.
The “original” modern marketing channel is the…
a. magazine.
b. newspaper.
c. podcast.
d. radio.
b. newspaper.
An iconic American brand that has successfully used celebrity endorsements is…
a. General Electric.
b. Moderna.
c. Walmart.
d. Wheaties.
d. Wheaties.
Amelia says she's interested but wants some time to think things over.
Warm
The process of improving the quality and quantity of website traffic to a website or a web page from search engines.
Search engine optimization (SEO)
What are the four parts of marketing?
Creating
Communicating
Delivering
Exchanging
Magazine ads tend to…
a. be relatively big.
b. have a passive audience.
c. be relatively cheap.
d. have a relatively big audience.
a. be relatively big.
Using a Kellogg’s cereal box as an example of marketing psychology, what was one change that they made?
a. Smaller font
b. Not showing the product
c. Deemphasizing the “characters”
d. Adding multiple languages
c. Deemphasizing the “characters”
Aaron thinks the item is too small for his needs.
Cold
The segment(s) or group(s) of people and organizations you decide to sell to.
Target market
What are the four parts of a SWOT analysis?
Strengths
Weaknesses
Opportunities
Threats
What of the following channels is bound to strict time limits?
a. Radio ads
b. Newspaper ads
c. TV commercials
d. Billboards
c. TV commercials
The Red Bull logo on Shaun White’s snowboard is an example of…
a. implanted advertising.
b. mass marketing.
c. passive audience.
d. a convenience offering.
a. implanted advertising.
Daisy thinks she can afford the item if she spends the next couple years saving up for it.
Cold
A fixed share of something that a person or group is entitled to receive or is bound to contribute.
Quota
What are the four parts of the marketing mix?
Product
Price
Place
Promotion
What is the most expensive event for a marketing channel in modern America?
Super Bowl
Volkswagen lying by cheating pollution emissions tests required an apology because…
a. it was an active act of deception.
b. it cost people money.
c. there was a worldwide boycott.
d. it was a condition required to avoid prosecution.
a. it was an active act of deception.
Lee wants the item but this is just one of many places to buy it.
Warm