New Business
What is an FTB?
First Time Buyer
What does SPU stand for?
Session Per User
Where do you find the Equifit booked by MA report?
New Sky -> Leads
How much is a Coach and Coach+ single session?
Coach $140 and Coach+ $150
What is Chalk Talk
Weekly meeting to align GM and PT Managers on Personal Training strategy and execution of actions to drive our PT business on a weekly agenda basis.
How long would an active client have to go inactive to be considered an FTB
2 years
What is an active client and when are they recognized?
Active client that has completed a PT session in the current month. They are recognized when the session is pulled.
Where do you find the PT Club Dashboard reporting?
New Sky ->Personal Training
What is a ramping Coach?
< 6mo tenure and <90 sessions/mo
What is the subscription program and how do you activate
PT Subscription allows clients to enroll in a continuous program and get billed weekly rather than pay for a full package upfront. 1) Client signs document
2) Purchase first pack in MOSO
3) Start subscription in Engage
4) Upload copy of doc to Engage
Complimentary PT Session
How do early activations affect the PT business
Early activations increase SPU
What report do you pull to view how many FTB's your coaches closed
First time package buyers
What is an FTE?
Full time Equivalent. Coaches perform 90+ sessions per month
What is a guided workout, when do we offer them, and how do you book in calendar?
A complimentary training session provided to guests who are interested in exploring what Equinox has to offer before joining. Must notify PTM to schedule.
What the three components of the baseline Equifit?
Needs Analysis + Biometrics + FMS
What is the voucher pipeline?
Sessions completed but not pulled due to no inventory and cc declining.
When is revenue recognized for a PT session?
When the PT session is pulled
What are the difference in Coach levels?
Coach, Coach + and Coach X
What is a Fitness Specialist responsibility
Fitness Specialists are fully qualified Coaches are there for spotting, equipment instruction, exercise selection, stretching help, general fitness advice, and providing a good member experience.
What is the booking % for Equifits booked by MA expectation?
50%
What is the programming portal compliance expectation
80%
Where do you find the PT Productivity Report?
New Sky -> Personal Training
What does EFTI stand for
Equinox Fitness Training Institute
Why is it important for the GM/AGM to walk the club with the PTM & APTM
Checking equipment, looking at flow of the Club, observing sessions, observing fitness specialist, signals to team that GM/PTM/MNR are aligned.