Social Media
This is what it’s called when a post gets shared by many people, very quickly.
Going viral
This is the first page most people land on when they visit your website.
Home page / Landing
This is what the letters “SEO” stand for.
Search Engine Optimization
This part of the email helps people decide whether to open it or not.
The subject line
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This common acronym stands for “return on investment.”
ROI
You should aim to do this within the first 30 minutes of someone commenting on your post.
We use these guidelines on our website -- bigger font, high contrast colours and more. It's for THIS purpose
Accessibility
This part of your website helps search engines understand what each page is about.
Page Title / Meta Description
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These tell you how many people opened your email.
Open Rate
These are the words people type into Google that your ads can target.
Keywords
This is the small symbol used before keywords to categorize content.
Hashtag
If your site takes too long to load, people do this.
People bounce / leave
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This term refers to how easily a user can navigate and interact with your website—and it also impacts your SEO.
User Experience
You should never send emails to people without this.
Permission
Businesses can expect an average return of this percentage on their Google Ads investment.
200%
A single content idea turned into a blog, reel, caption, and email is part of this efficient strategy.
Content loop
A website that works on both desktop and mobile is called this.
Responsive
This type of content, when not updated regularly, can cause your search visibility to drop.
Outdated / Stale Content
Email marketing is considered more effective than PPC for ROI, especially when used for this.
Nurturing Leads
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This number tells you how many people clicked on your ad.
Click-through rate
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When someone follows your account, likes a post, or leaves a comment, this is happening.
Engagement
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Websites should be updated regularly—not just for visuals, but for this critical reason.
SEO or, visibility
Google uses over 200 of these to determine where your website shows up in search results.
Ranking factors
A welcome email should be sent as soon as someone joins your list—ideally within this timeframe.
Minutes / Right Away
This is the maximum amount you’re willing to pay for a click.