Mad Marketers
This marketing term describes the unique benefit your product offers that makes it better than competitors
What is a Unique Selling Proposition (USP)?
This discount chain is where we went to learn how stores use product placement and layouts to influence buying.
What is Dollar General?
This is the long form of SQA
What is Supplies Quality Assurance?
These are the two main types of research that help us understand consumers. You heard about these at SLIC
What are qualitative and quantitative research?
This was the final negotiated offer for the Ducati bikes.
This person works with retailers to get products on shelves and build relationships.
What is a Key Account Manager?
This role/person makes the final decision on what to put on shelves.
What is a retail buyer?
These are the total number of manufacturing plants pet nutrition owns
What is 14?
This role uses heat maps, shopper data, and POS data to understand how consumers shop
What is an Insights Manager/Category Manager?
This acronym describes your best backup option in a negotiation
What is BATNA? Best Alternative to a Negotiated Agreement
This is the most common color of pet food packaging in the grocery aisle at SLIC
What is Yellow?
This area in a store is key for impulse purchases and often features candy or gum or batteries
What is the checkout zone?
This process involves checking suppliers to ensure they meet company standards and follow safety procedures.
What is an audit?
When doing the Pringles Challenge, you were asked to use your 5 _______________ when identifying the different flavors.
What is senses?
This term describes the overlap between what you want and what the other party will accept?
What is Zone of Possible Agreement (ZOPA)?
What are the 4Ps? Product, Price, Place, and Promotion
This is a map of the shelves in a retail space and might include images of what products look like as well as product UPC’s/barcodes to help explain where items should be placed.
What is a planogram?
Sourcing, Commercial Operations and Supplier quality management
Being asked to imagine a new Pringles flavor is a great example of how ________________begins with creative thinking and fresh ideas.
What is innovation?
You want a new video game. It's too expensive. What is your BATNA?
What is buying it elsewhere/waiting for a sale/trading with a friend?
This type of marketing focuses on storytelling and values instead of just product features
What is purpose-lead marketing?
This type of store display stands out from regular shelves and helps feature new or promoted items. It is typically at the end or beginning of an aisle.
What is an end-cap?
This is Marlei’s dog’s name.
This is a research method that sorts snack products based on similar features; a technique often used to understand how consumers categorize products.
What is product sort?
This strategy helps both sides feel like winners in a negotiation by focusing on shared interests.
What is a win-win negotiation?