Consumer Markets and Buying Behavior
What is Consumer Buying Behavior?
The decisions and actions people undertake to buy products or services.
What is Ms. Lisa's last name ?
what is Furlong.
True or False, does Wyatt Kulka look like an egg?
what is Yes obviously.
What is Ariyahs Brothers name ?
Who is Rowan
What are Seths Initials?
What is S.K.B.
What are the 4 P's?
1. Product
2. Price
3. Place
4. Promotion
Why does gender play an important role in buying behavior?
Different Genders wants different things.
How many steps are there in the consumer decision process?
Five
What purchase behavior is in some sense ethical?
All
What is consumer market?
A market where consumers purchase products and/or services for consumption.
What is Habitual buying behavior?
a type of purchasing where consumers make decisions based on familiarity and routine instead of looking at alternatives.
what is subculture?
group of people, such as environmentalists or bodybuilders, who share a set of values.
What takes place before, during, and after a purchase of a product?
The five stages of the consumer buying process.
What type of labels have firms used recently to create a product differentiation?
Ethical labels
What is product differentiation?
A marketing strategy in which a brand identifies the one thing that makes it genuinely different from competitors.
What is the buyer's black box?
A buying behavior that refers the internal decision making of a buyer.
what does culture refer to?
refers to the values, ideas, and attitudes that are learned and shared among members of a group.
How does the buying process start?
The buying process starts when you sense the difference between your actual state and your desired state.
What is consumer buying behavior?
The actions taken by consumers before buying a product or service.
What is complex buying behavior?
It is when the consumer is highly involved with the purchase.
What are the four types of consumer buying behaviors?
1. Variety seeking
2. Complex
3.Habitual
4. Dissonance reducing buying behavior
what are the 4 cultural buying behaviors.
gender, social class, sub culture, and culture.
What does the Purchase decision stage involve?
Reaching a decision on the purchase of the product or service.
what are cultural factors?
A set of values or ideologies of a particular community or group of individuals.
What is cognitive dissonance?
The mental conflict that occurs when a person's behaviors and beliefs do not align.