Clinical
This persona needs timely and accurate information regarding trial design to benchmark their own trial planning
What is Clinical Operations?
This persona is the main stakeholder in developing a brand's value proposition for access stakeholders
What is Payer Marketing?
This persona oversees the integration and utilization of real-world data (RWD) for protocol design, patient recruitment, and trial optimization.
What is Real-World Evidence Persona?
One of the key responsibilities of this persona is to assess broader industry trends, emerging technologies, and changes in healthcare policies or regulations to help identify potential opportunities, threats, and shifts that could impact strategy.
What is Competitive Intelligence?
Who just got married on August 9, 2025?
Who is Riley Shaver?
This persona is responsible for designing and implementing strategies to identify, inform, and retain trial participants, trying to ensure a diverse and adequate patient population for the company's clinical studies.
What is the Head of Patient Engagement and Recruitment?
The goal of this persona is ensuring a certain percentage of the market have policies that meet the organizations criteria for success to allow for the greatest access possible
What is Head of Account Management?
This persona is responsible for communicating the clinical and economic value to secure reimbursement.
What is HEOR persona/Market Access persona?
This is one of the key buying triggers of this persona: A company undergoes a portfolio review or is in the process of decising which assets to prioritize or de-prioritize.
What is Portfolio & Strategy persona?
This persona oversees the strategic planning and execution of clinical studies worldwide.
What is Clinical R&D Development / Head of Global Clinical Trial Operations?
This question can be directed to the following persona: "What types of data do you currently rely on for opportunity evaluation and deal-making?
What is Insights and Analytics?
One key responsibility of this persona is identifying growth opportunities through partnerships, in-licensing, or out-licensing of assets.
What is BD&L persona?
What persona would you ask the following question "How are you currently collecting and analyzing data on race, ethnicity, and social determinants of health in your trials?"
What is Diversity persona?
The following can be used as an elevator pitch for this primary persona "Our solution eliminates the need for time-consuming data validation, streamlines collaboration, and ensures forecasting accuracy. Unlike other tools, Norstella offers real-time insights, machine learning-generated predictions, and a high degree of customisation."
This persona provides overall recommendations on the countries, the number of sites, and the projected number of patients. Additionally, they develop site and investigator outreach lists and conduct pre-qualification activities
What is Feasibility persona?
This persona is primarily responsible for understanding the trends in the market and where the market is going in order to develop and execute longer-term strategic plans that optimize the company's resources, capabilities, and market positioning to drive growth.