All things Craft
Craft was founded in 1973 by this Swede, who began developing base layers for the Swedish Air Force.
Who is Anders Bengtsson
The village of Kosta, Sweden, is home to this New Wave Group company, which is the oldest operating glassworks in Sweden, founded in 1742.
What is Kosta Boda
Before focusing on endless process improvements, this person worked for PetEdge, a leading supplier of wholesale grooming supplies and discount pet products.
Who is Laurie Cohen?
These Swedish icons were originally called Festfolk.
Who is Abba?
This legendary Swedish race covers 90 kilometers and dates back to 1922, inspired by a historic rescue mission from 1521.
What is Vasaloppet?
Craft Sportswear North America was originally located in this North Shore town.
What is Beverly, Massachusetts?
New Wave Group AB’s Class B shares are publicly traded on this Scandinavian exchange.
What is the Nasdaq Stockholm stock exchange?
This massive Star Wars fan famously ran as a track & field athlete at Jacksonville University.
Who is Jeff Dill?
Sweden has the 6th highest per capita rate for consuming this beverage in the world, with Finalnd being the number one.
What is coffee?
This ultramarathon, often considered one of the toughest foot races on Earth, takes place in the Sahara Desert and spans more than 150 miles over 6 days.
What is the Marathon des Sables?
What is speed skating?
This Swedish entrepreneur founded New Wave Group in 1990 after starting a screen-printing business as a teenager.
Who is Torsten Jansson?
Before joining Craft, this person had a successful stint in the industry working alongside superstars such as Travis Scott, Young Thug, and bonIver.
Who is Jason Santiago?
This term is a popular Swedish tradition of taking a break to have coffee and a snack, and so many Swedish households have a set of cups and saucers specifically for this purpose.
What is Fika?
In ultra races like UTMB, this piece of gear is often required—and no, it’s not to make phone calls or post to Instagram.
What is a headlamp?
This tire manufacturer provides the outsoles on some of our most popular footwear styles including the Xplor and Kype Pro.
Who is Vittoria?
Craft isn't the only company in the group that makes shoes! For more than 90 years, this brand has been working to produce high quality shoes for children and is today one of Sweden's leading shoe manufacturers
What is PAX?
After running for more than 22 hours, this duo finished 3rd and 4th overall at UTMB in 2016.
Who are Tim Tollefson and David Laney?
This brand of Swedish Fish is all the rage in places like New York City and sells out regularly Amazon.
What is BonBon?
Craft has stepped up to be the title sponsor of this 210 mile race in Mammoth, California that is organized by our very own, Tim Tollefson.
What is theMAMMOTH?
This phrase isn’t just a tagline—it’s Craft’s battle cry for athletes who chase performance, push their limits, and never settle for "good enough".
What is One Step Further?
Headquartered in this Swedish port city known for Volvo, indie music, and shrimp sandwiches, New Wave Group quietly runs a global empire of polos, performance wear, and premium glassware.
What is Gothenburg?
Before life at Craft, this person was a Proffessional Ski Patroller at Smugglers Notch in Jeffersonville, Vermot.
Who is Jon Howard?
Tim Bergling was a popular Swedish DJ, remixer, and music producer also known as?
In one of the strangest endurance events on Earth, competitors race against this non-human challenger in a 22-mile run through the Welsh countryside—and yes, sometimes the human wins.
What is a horse?
(From the Man vs. Horse Marathon in Wales.)