Classical Con.
Operant & Observational
Memory Encoding
Storing & Forgetting
Boosts Memory
100

This Russian physiologist pioneered classical conditioning through studies with dogs.

Who is Ivan Pavlov?

100

He formulated the "Law of Effect" using puzzle boxes and cats.

Who is Edward Thorndike?

100

Organizing information into familiar units to enhance encoding (short-term memory)

What is chunking?

100

Visual sensory memory that lasts about 0.5 seconds.

What is iconic memory?

100

The process of getting information into the memory system.

What is encoding?

200

The learned response to a previously neutral stimulus.

What is conditioned response?

200

This type of reinforcement involves removing an unpleasant stimulus.

What is negative reinforcement?

200

This type of memory involves conscious recall of facts and experiences.

What is explicit memory?

200

The first stage in the Atkinson-Shiffrin model of memory.

What is sensory memory?

200

The inability to form new memories due to hippocampal damage.

What is anterograde amnesia?

300

The reappearance of a weakened conditioned response after a pause.

What is spontaneous recovery?

300

In Bandura’s Bobo doll experiment, this term refers to learning by watching others.

What is observational learning?

300

This principle suggests that encoding is stronger when spaced over time.

What is the spacing effect?

300

These two types of explicit memory include facts and personal experiences.

What are semantic and episodic memory?

300

The two brain abnormalities associated with Alzheimer’s disease.

What are beta-amyloid plaques and neurofibrillary tangles?

400

The conditioned stimulus in the Little Albert Experiment

What is a white rat?

400

A stimulus that signals that reinforcement is available if a behavior is performed.

What is a discriminative stimulus (DS)?

400

This part of the brain helps you remember new places and is essential for encoding new memories.

What is the hippocampus?

400

Forgetting due to insufficient initial encoding.

What is encoding failure?

400

This synaptic process, shown in sea slugs, is considered the neural basis for long-term memory.

What is long-term potentiation (LTP)?

500

The learned ability to distinguish between a conditioned stimulus and other irrelevant stimuli.

What is discrimination?

500

The four processes in observational learning are attention, retention, reproduction, and this.

What is motivation?

500

Memory is stronger when material is made personally meaningful.

What is elaborative rehearsal? (self-reference effect)

500

Prior learning interfering with new learning is called this.

What is proactive interference?

500

This model describes how concepts are linked and can activate related memories.

What is the semantic network model?

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