General Grader
Your a Knee-Jerk
Search Results
Website Experience
Local Listings
100
What is the new grader AI tool?
AI Adam who can answer any questions about the report or general questions about Owner.com
100
What is the LASER or NASCAR objection handling framework?
- Listen
- Acknowledge
- Specify
- Empathize
- Respond & Resolve
OR - Notice, Acknowledge, Sidestep, Continue: Acknowledge what the prospect said, then side-step and continue with your pitch.
- Ask a Question: Ask a fairly generic question to open up the conversation
- Real Talk: Get honest. Drop a line that levels with the prospect and earns a few more seconds.
100
What does it mean for an image to have an "alt tag?"
text descriptions associated with images on a webpage
100
What is the difference between on-site ordering and effective CTA for online ordering
on site ordering is when there are no external links and an effective CTA is a clear call to action
100
Is it better to have first party, second party or third party websites listed on the google business profile?
A direct website link should be listed in the GBP, which helps with customer trust and SEO.
200
Do owner.com sites get special treatment here?
No. The ranking comparison is purely what Google shows at that moment. Even an Owner website can appear at the bottom if it genuinely ranks lower.
200
“I can do this myself.”
- Acknowledge: That’s fair—you’re clearly hands-on and proactive.
- Specify: You’re confident you can make the changes on your own.
- Empathize: I respect that—many restaurant owners are resourceful like you.
- Respond: That’s awesome. This report can be a great starting point whether you work with us or not. But if you ever want a shortcut—our platform bakes in all the optimizations automatically so you don’t have to juggle it on your own.
200
What is an H1?
What should be included in it?
The most important heading on a web page
Should include location and relevant keywords
ex. Best American Food in Monroe
200
What is the minimum number of reviews to start building trust?
3 reviews
200
What do service options provide to restaurant customers?
Service options (e.g., dine-in, takeout, delivery) help customers understand how they can engage.
300
What is a good map pack and organic ranking?
Top 3 for Map Pack
Top 2 for Organic Ranking
300
“I don’t serve [food type], but the grader says I do.”
- Acknowledge: That’s a reasonable concern.
- Specify: The grader is surfacing brunch-related keywords that don’t reflect your actual offerings.
- Empathize: It’s frustrating when a tool shows something that misrepresents your business.
- Respond: The grader pulls keywords from your website and Google reviews. If “brunch” is appearing, it’s likely mentioned on your site—even unintentionally. That’s actually a useful signal: it shows we can improve how your site communicates your real menu to Google. Updating that content helps your visibility match what you actually serve.
300
How long should the description length be?
At least 100 characters
300
What is a Favicon?
A favicon is the tiny little logo that shows up on Google, it enhances the site’s credibility and improves the user experience in browser tabs. For example:
300
How many points make up the local listing score?
5/20 of the Local Listings points come from their own Google reviews. If they have a really bad Google review that will hurt their Local Listings score.
400
The report can be thought of as a "____________" for the restaurant’s online presence.
The report can be thought of as a "digital report card" for the restaurant’s online presence.
400
“I googled my restaurant just now and I rank higher than these.”
- Acknowledge/Empathize: Great catch—thanks for checking. That makes the score feel off, for sure.
- Specify: You’re seeing better results than what the grader suggests.
- Respond: When you search from your own device, your results are influenced by history, location, and personalization. The grader simulates neutral searches to show how new customers might find you—without prior bias
400
Specifically for map pack- keys words and location ranking will be influenced by what?
- Whether business is open or not at that time
- Based on the IP address of where the person is searching from (how far they from the location)
400
Why does it matter to have an FAQ?
Including a Frequently Asked Questions section on the site helps customers find quick answers and assists search engines in understanding their business.
400
Categories Match Keywords means
The selected Google Business Profile category matches key search terms.
500
How should you describe the website grader?
- The Restaurant Grader is a free tool that evaluates how your business appears online
- It looks at your website, search results performance, and Google Business Profile listing to give you a digital health score
- Everything is based on real Google search results, and it shows how you're doing compared to similar restaurants in your area
- It helps you see what’s working and how you can improve your website to get more visibility on search and increased online orders
- You can think of it like a digital report card for your website
500
“I do rank #1”
- Acknowledge: That’s great to hear.
- Specify: You’re seeing your business show up first when you search.
- Empathize: I’d feel confident too if I saw that result.
- Respond: The key question is whether others see that same ranking. Google customizes results based on your location and search history—so what you see may not reflect what a new or out-of-town customer sees. The grader helps simulate those real-world, unbiased searches.
500
What is the new term on the grader report for a "fractured domain?"
Competing Domain
500
What does it mean to have Sufficient Text Context?
Informative text about the restaurant helps Google better understand and rank the business
500
Which is best?
1. A lot of review or
2. Good quality reviews
Having lots of reviews and good quality reviews greatly influence how they show up in Google search.