Cold Calling Mystery
The ideal length of a cold call opener before asking a question.
What is under 20 seconds?
The ideal email subject line length in characters for higher open rates.
What is 6–10 words or ~40 characters?
Updating this field ensures opportunities are aligned to the correct sales rep.
What is the owner field?
The best first response to 'I’m not interested.'
What is asking a clarifying question?
This person has been to 4 American national parks in the last year - Rainier, Olympic, Great Smoky Mountains and North Cascades
Who is Janice Bailey?
The best time window to reach decision makers according to most sales studies.
What is early morning or late afternoon?
The average number of touchpoints before a prospect replies.
What is 5–7 touches?
The primary reason for logging call notes in real time.
What is maintaining accurate context for follow-up?
The technique of repeating and acknowledging a prospect’s concern before addressing it.
What is mirroring or labeling?
This person owns 4 cows, 10 chickens and 1 dog.
Who is Nicole Herrington?
The purpose of this is to quickly state your reason for calling in a way that creates curiosity.
What is a value proposition?
In personalization, this is more effective than mentioning the prospect's job title.
What is referencing a recent company event or accomplishment?
The minimum recommended frequency for cleaning up stale leads in CRM.
What is monthly?
Turning a 'budget' objection into an opportunity by focusing on this.
What is ROI or value-based selling?
This person went sky diving over Key West looking at 5 sharks.
Who is Nehal Patel?
This technique is used to get past gatekeepers by aligning with their goals.
What is building rapport?
The percentage range considered a strong open rate for a cold outreach campaign.
What is 35–50%?
Without this, lead scoring systems will produce inaccurate results.
What is accurate data entry?
This objection often hides a timing issue and can be uncovered with better discovery.
What is 'send me more info'?
Along with a stellar career here at Precisely, this person has movie credits attributed to their name.
Who is Michael Harris?
Mentioning this personal detail increases your call connect rate by up to 20%.
What is the prospect’s name/company in the first 10 seconds?
Adding this element to the first line can increase reply rates by over 20%.
What is a personalized compliment or observation?
The benefit of tagging accounts with the correct industry classification.
What is better targeting and reporting?
The 3-step method to overcome objections: acknowledge, clarify, and ____?
What is respond with value?
This person has been downhill ski racing since age 6.
Who is Sydney Monroe?