Cold Calls
The first 5–10 seconds of a call are crucial. Instead of pitching right away, a rep should do this to lower resistance.
What is a pattern interrupt opener?
At a simple level, BrightHR gives SMBs one place to handle these everyday HR tasks.
What are time off, scheduling, and staff documents?
This principle explains how small seemingly insignificant but consistent actions create long-term results.
What is Compound Effect?
Communication strategies that Chris Voss recommends that can be applied in cold or discovery calls to build rapport.
What is mirroring, labeling, or tactical empathy?
Unlike other HR software tools, BrightHR stands out by combining tech with these.
What are 24/7 HR/employment law advice and 24/7 health & safety support?
This mindset shift helps reps avoid stressing over hitting 100 dials a day. They learn to focus on who they are becoming rather than just the raw numbers.
How does "Identity Change" from "100 calls a day" to "seeing yourself as a resolute communicator" help?
This classic qualification framework guides reps to check if they’ve identified the need, are talking to the right person with decision-making power, have discussed finances, and urgency to act.
What is BANT?
This BrightHR feature is a free marketplace where SMBs can advertise their services and employees can access perks and discounts.
What is BrightExchange?
Reps can waste hours making calls to the wrong people. Defining this helps reps make a focused outreach to the right decision makers.
What's the significance of Ideal Customer Profile (ICP) and Buyer Persona?