Roles
This is the primary person responsible for speaking on behalf of a politician or organization.
What is a spokesperson?
Ethical Principal of telling the truth even when it is difficult.
What is honesty?
These are formal written statements released to the media to convey important information. Oftentimes, related to a crisis.
What are press releases?
In what state did Gorman interview a congressman for the first time?
What is Texas?
This former White House press secretary became a prominent TV personality.
Who is Sean Spicer?
This type of spokesperson often focuses on communicating to the public during a crisis.
What is a crisis spokesperson?
When a spokes person is asked to lie, they face this.
What is moral dilemma?
The spokesperson often needs to respond to this type of communication, which may include false information spreading online.
What is misinformation/rumors?
According to Alex Pratt Gorman, this is the most important relationship a spokesperson should have.
What is the relationship with reporters/media?
Known for calm, clear communication during crises, this CDC spokesperson became famous in 2020.
Who is Dr. Anthony Fauci?
Spokespersons often manage these, which are meetings with reporters to provide information or answer questions.
What are press conferences?
This term is used in the PR political field to protect private information and keep public trust.
What is confidentiality?
During a crisis, the spokesperson should deliver messages that are clear, concise, and ___.
What is consistent?
Gorman claims her career has been a journey of these two things.
What are accidents and decisions?
The spokesperson for Apple during Steve Jobs’ era was known for handling product announcements and media questions.
Who is Katie Cotton?
The spokesperson must maintain this with the media, meaning the public and reporters trust the information provided.
What is credibility?
Choosing to withhold information, but not lie.
What is transparency?
A spokesperson’s goal during a crisis is often to protect the organization’s reputation while maintaining this with the public.
What is trust?
Even when things don't go your way in your line of work, you should always stay true to these two things.
What are yourself and your values?
This “communications guru” wrote books on PR and crisis management, helping spokespeople navigate scandals.
Who is Harold Burson?