SEO Knowledge
A strong Content/SEO Strategy will consist mostly of blogging.
False
Where does the client's CMP currently live?
Zoho - Content Tab
How can you get a new Google Campaign created if you need to pivot Google Ads strategies?
New Campaign(s) Request task in Zoho
When explaining advertising strategy to a new client who runs a local boutique, you clarify that on Facebook, they will primarily pay for __________, while on Google Search, they will typically pay for clicks.
Impressions
co-CEO of Madwire and does NOT lead the company tag ups
Joe Kellogg
A client has an existing website not built by Madwire (a "marketing only" account). You need to optimize one of their existing service pages by rewriting some copy (up to 150 words) and updating meta tags. What service would you use?
SEO Page Optimization
When do credits for a client's recurring monthly amount lock?
When the credits deposit and the task is fired into the queue
How can you know when your ASer will work on your account next?
Zoho's "Next Optimization Date" under the Ads Tab
What are the core components of a Google Ads Quality Score?
CTR, Ad Relevance, Landing Page Experience
Director of Team Elevate
Hannah Johns
To help search engines and visually impaired users understand the content of an image, you should always write a descriptive ________ ________.
Alt Text/ Alt Tag
Can you edit your CMP for the current billing month after the client has already billed?
No
What's the best way to provide updates and optimization requests to your ASer?
Leave a Zoho note tagging them and using the #Ads hashtag
T/F - When setting up an ad campaign on Microsoft Advertising (Bing), you can directly import campaigns, ad groups, ads, and keywords from Google Ads
True
Director of Marketing Execution Team
Shania Buchanan
A link from an external website back to your own is commonly called a ________.
Backlink
If you submitted a task into the queue, but it has errors, do you delete or cancel the task?
Cancel - never delete!
What are the two main ways to communicate with your ASer?
Zoho Notes and To Dos/Tasks
In Meta (Facebook) Ads, a _________________ Audience is created from a source list, like a customer email list or website visitors, to find new people who share similar characteristics.
Lookalike
COO of Madwire
Amanda Hoffman
About how long does it take for a new website page to be ranked by Google? (A range is fine)
3-6 months
What type of task can be submitted if content needs to be completely redone do to dropped balls or major errors at no cost to the customer?
Execution Excellence
What are the two tasks that need to be included together in a Zoho to do when you are getting Facebook ads set up for the FIRST time?
Facebook Ad Tracking to do to PAS
Facebook Ad Campaigns to do
What data metric could you use in order to identify ad fatigue on Facebook?
Frequency
Director of OC Department
Kelsey Darnell