Display Basics
What does CTR stand for?
Click-Through Rate
Why do we refresh creatives during a campaign?
To avoid banner blindness and keep engagement high
What is geofencing?
Using a virtual perimeter to target users’ devices when they enter that area
Name 2 of the most common display ad sizes we run.
300x250, 728x90, 300x600, 320x50
If i wanted to target consumers based on what they are reading, what type of display campaign would i want?
Content/Contextual Targeting
How long can we usually retarget devices from a geofence?
30 days (sometimes up to 90)
What’s the difference between a static banner and a rich media ad?
Static = simple image; Rich Media = interactive/dynamic
Name two KPIs we track for display campaign success.
CTR, Impressions, Conversions, Clicks, Viewability
What’s the difference between geofencing and Device ID?
Geofencing = exact location/radius; Device ID = retargeting users from past locations
What does ROS mean?
Run of Site (ads can appear anywhere across the site)
What’s the industry average CTR for display ads? What is Adcellerants Guaranteed CTR% for Display campaigns?
~0.08% & .10%
What is the meaning of lookback? and how far back can we go?
A lookback is the amount of time you can target (or retarget) a device after it has been captured in a geofence. - 12 months
DOUBLE POINTs: How many devices do we need to have available in a lookback campaign to run a Device ID campaign? What report typically tells us this information?
~5,000 or more
-Audience insight Report which can be requested as a RFP.
Did you build a proposal?
Automatically receive 500 points