Aims and Objectives
What is one aim of a voluntary business.
support local communities and encourage participation of sport and physical activity
A small business usually has fewer than how many employees?
50
The person in charge of a team of employees is usually called a
Manager / supervisor
Which of the 7Ps focuses on the physical setting and atmosphere of a business?
Physical Environment
What type of research involves surveys and interviews?
Primary Research
What are two of the four objectives of a public business
cost control, service quality, value for money and meeting gov standards
A large business normally employs how many people?
250+
This type of employment offers flexibility and is useful for covering long opening hours
part time
What does the 'Price' element of the 7Ps depend on most?
What customers are willing to pay
Why is communication important in meeting customer needs?
It builds relationships, improves satisfaction, and helps respond to feedback
What is a risk of a business growing
overexpansion = financial strain. /// if it isn't resourced properly quality of service can drop
What does “scope” of a business mean?
the type of products or services it offers, who it serves, and where it operates in the world
Which role is responsible for setting the strategic direction of a business?
Director / CEO
Name two promotional methods used in the SAL industry.
Advertising, Social Media (also acceptable: Digital Marketing, Celebrity Endorsements)
Name one benefit of promotions for customers.
Special Offers / Loyalty Schemes / Free Extras / Choice & Flexibility
A private business aiming to increase market share is setting what type of objective?
Growth objective
Give one key difference between a international business and a multinational business.
international = sell abroad // multinational = assets and activities sin another country
what is delegation of a job
Passing responsibility for tasks to others while remaining accountable
Why is 'Process' important in customer experience within a sports business?
It ensures smooth, consistent interactions that make customers feel valued and engaged
What are the four key areas of marketing planning that help identify customer needs?
Customer Knowledge, Competitor Awareness, Market Analysis, Demand & Trends
Explain how the aims of public sector organisations differ from private businesses.
Public sector aims to provide public services and value for money, while private businesses aim for profit and competitiveness
Explain how the size of a business can affect the way it is managed.
Larger businesses need more complex structures, while smaller businesses have simpler management and closer communication
Explain the difference between an operational role and a strategic role in a business.
Operational = day-to-day tasks, Strategic = long-term planning and decision-making
How do the 7Ps help a sports business stand out from competitors?
By aligning all elements to meet customer expectations and create a unique brand experience
Explain how anticipating customer needs can lead to long-term success in sports business management.
It allows businesses to tailor services and promotions, improve satisfaction, build loyalty, and stay ahead of market trends