Common Rhetorical Devices
what is restatement
what is expressing the same idea using different
words
what is parallelism
what is similar grammatical structures expressing
related ideas
what is ad hominem
what is an attack on the person proposing an argument rather than on the argument itself.
what is loaded words
what is words that will make you feel strongly
about someone or something (fear, desire for
success, excitement, being part of a group).
Loaded Words can be Glittering Generalities
what is Circular Reasoning/ Begging the Question
(Unsupported Assertion)
what is an argument in which the writer, instead of applying evidence simply restates the point in other language.
what is slogans and saws
what is short, catchy phrases
what is antithesis
what is juxtaposition of strongly contrasting words,
images, or ideas
what is a bandwagon
what is a statement suggesting that everyone is using a specific product, so you should, too!
Being “in the group” makes you feel secure.
what is glittering generalities
what is words that “glitter” but give no
details about the product.
what is appeal to fear (Ad Baculum)
what is The ad baculum fallacy is committed whenever the proponent of an argument attempts to persuade the audience to accept the conclusion... by predicting (or causing) unpleasant consequences if it is not accepted.
what is analogy
what is drawing a comparison that shows a similarity
between two unlike things
what is irony
what is a figure of speech in which words are used in
such a way that their intended meaning is different
from the actual meaning of the words
what is Hasty Generalization
what is A generalization based on insufficient or unrepresented evidence
what is a plain folks
what is when the speaker/writer/company attempts to appear relatable to the audience to prove that the
argument/product is for people “just like you."
what is a rhetorical Question
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for double points are rhetorical question meant to be answered?
what is questions asked for effect rather
than answers
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No! Rhetorical questions are not meant to be answered.
what is hyperbole
what is an exaggeration of ideas for the sake of emphasis
what is False Analogy
what is The assumption that because two things are alike in some
respects, they are alike in others. It is setting up a false comparison in an attempt to prove a point
what is false dilemma
what is the suggestion that only two alternatives exist when in fact there are more
what is repetition
what is the reuse of a key word or idea for emphasis
what is a understatement
what is a figure of speech in which the writer intentionally
downplays or minimizes the significance or intensity of a situation, often to be rhetorical or satirical or to create emphasis.
Or just an opposite of a hyperbole
what is Snob Appeal
what is Its message suggests: "Buying our product will make you better than everyone else--especially since other people can't afford it.“
Just the opposite of bandwagon and plain folks.
what is Post Hoc (False Cause, Coincidence vs. Causality)
what is the assumption that because one event follows another, the first is the cause of the second. Correlation ≠
Causation.