Marketing Mix (4Ps)
The "P" that refers to how much customers pay for a product.
What is Price?
The first stage of the buyer decision process.
What is Need Recognition?
Dividing a market based on age, income, etc
What is Demographic Segmentation?
A brand's unique position in the market.
What is Positioning?
A symbol or design that identifies a brand.
What is a Logo?
This "P" is about where and how a product is sold.
What is Place?
Customers who buy frequently and consistently.
What are Loyal Customers?
Segmenting based on where people live.
What is Geographic Segmentation?
S.W.O.T. stands for Strengths, Weaknesses, Opportunities, and...
What are Threats?
The emotional and functional meaning behind a brand.
What is Brand Identity?
The "P" that includes advertising, sales, and PR.
What is Promotion?
Emotional and rational factors that influence purchases.
What are Buying Motives
Segmenting by lifestyle or personality.
What is Psychographic Segmentation
A detailed plan to achieve marketing goals
What is a Marketing Strategy?
Promotions through Instagram, X, or TikTok.
What is Social Media Marketing
The "P" that refers to the actual item or service offered.
What is Product?
Research tool used to understand customer preferences.
What is a Survey?
Segmenting based on product usage or loyalty
What is Behavioral Segmentation
The total market share a brand aims for.
What is Market Penetration?
A brand’s promise to its customers.
What is a Brand Promise?
All 4 Ps together form this core marketing concept.
What is the Marketing Mix?
The process of evaluating and choosing among brands.
What is Alternative Evaluation?
A clearly defined group of potential buyers.
What is a Target Market?
Creating value for customers to build long-term relationships.
What is Relationship Marketing?
Promotion method using unpaid recommendations.
What is Word-of-Mouth Marketing?