Multiple Choice
Why might a researcher choose to use a pre-existing group in a focus group discussion?
a. Guarantees that participants will have the same opinions
b. It eliminates the need for a moderator
c. Participants may feel more comfortable speaking with people they already know
d. Prevents group bias from developing
c. Participants may feel more comfortable speaking with people they already know
It is recommended to have participants sit in a ------ shape.
Circle
It is recommended to use multiple audio recorders.
True
Which of the following is not a type of Probe?
a. Group
b. Diversity
c. Ranking
d. Opinion
d. Opinion
The best insights come from how participants-------.
respond to each other
Typical ideal length for a focus group discussion is one to two hours.
True
In a focus group, the Moderator’s main responsibility is to:
a . Influence participants to agree with a specific viewpoint
b. Keep the discussion on track and encourage open participation
c. Record participants’ answers without interacting with them
d. Analyze the data collected after the focus group
b. Keep the discussion on track and encourage open participation
Food and coupons are could be used as -------, to encourage participation in groups
Incentives
Research has demonstrated that the deference effect is not present in focus groups.
False