ORGANISATIONS
During a project review, a manager searches for and gives more weight to reports that support her original choice while dismissing unfavorable analyses as “outliers.” This illustrates which bias?
A. Availability bias
B. Overconfidence bias
C. Confirmation bias
D. Randomness error
C. Confirmation bias
A well-written mission statement primarily answers which question?
A. “How much market share will we capture next year?”
B. “What is our detailed five-year budget by department?”
C. “Which ads will perform best on TikTok?”
D. “What business are we in and why do we exist?”
D. “What business are we in and why do we exist?”
What is the PESTLE Analysis?
Political
Economic
Social
Technological
Legal
Environmental
A powerful union in the US chemistry industry resists an automation initiative because members fear loss of overtime and status, and leaders threaten to block the rollout unless compensations are provided. Which primary tactic should management use first?
A. Education and communication
B. Participation and involvement
C. Coercion
D. Negotiation
D. Negotiation
The triple bottom line framework asks firms to measure performance on:
A. Revenue, profit, and market share
B. Product, price, and place
C. People, planet, and profit (social, environmental, economic)
D. Purpose, positioning, and promotion
C. People, planet, and profit (social, environmental, economic)
How many points do you need to pass the exam?
27/40
Which is widely cited as the fastest-growing area of environmental scanning used in planning?
A. Virtual reality simulations
B. Competitive intelligence
C. Internal audits
D. Government macroeconomic forecasts
B. Competitive intelligence
A smartphone brand offers distinct versions and campaigns for teens, young parents, and seniors. This is an example of which targeting strategy?
A. Differentiated
B. Undifferentiated
C. Concentrated (niche)
D. Customized (one-to-one)
A. Differentiated
What is the definition of a targeting strategy?
strategy in which marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into customers.
A cross-functional IT team at a large Dutch bank experiences conflict due to differing attitudes toward risk, achievement, and collaboration that emerge over time. These differences are best described as:
A. Surface-level diversity
B. Deep-level diversity
C. Structural diversity
D. Demographic diversity
B. Deep-level diversity
A European e-scooter brand begins selling the same models it already offers in Western Europe to customers in Southeast Asia for the first time, with only distribution and promotion adapted locally. Which growth strategy does this illustrate?
A. Market penetration
B. Market development
C. Product development
D. Diversification
B. Market development
TRUE OR FALSE:
Based on the Articles by Swaan (2014) and Neeley (2012):
"English is not becoming the global language of business, other languages are getting more and more international in the business world."
FALSE
"English is becoming the global language of business."
Which set lists only elements of the general environment (not the specific environment)?
A. Interest rates – key distributor – local regulator – industry rival
B. Major customer – direct competitor – supplier bargaining power – activist group
C. Demographic shifts – technological trends – legal/political changes – sociocultural values
D. Exchange rate – top supplier – market share of a competitor – pressure group boycott
C. Demographic shifts – technological trends – legal/political changes – sociocultural values
Which purchase is most likely to involve limited problem solving?
A. Grabbing your usual laundry detergent on autopilot during a weekly shop.
B. Researching for days and visiting multiple stores before choosing a new electric bike.
C. Picking a new energy drink at the checkout because the packaging caught your eye.
D. Comparing two familiar mid-priced headphones by skimming a few reviews, then ordering one the same evening.
D. Comparing two familiar mid-priced headphones by skimming a few reviews, then ordering one the same evening.
What is the difference between Mechanistic and Organic organizations?
Mechanistic organizations are structured and rule-based —> decisions come from the top, jobs are highly specialized, and communication follows a strict chain of command.
Organic organizations are flexible and team-oriented —> decisions are shared, communication flows freely, and employees often work across departments to adapt quickly to change.