Product Fundamentals
AI & Product Innovation
Metrics & Growth
Product Strategy & Execution
Fun PM Pop Culture
100

This is the smallest version of a product that delivers core value to users.

What is an MVP?

100

This term describes machines performing tasks that normally require human intelligence.

What is artificial intelligence?

100

This metric represents the percentage of users who return to your product within a given time frame.

What is retention rate?

100

This term describes when a company builds products that expand beyond its original market to capture more user value — something Meta did moving from social media to VR.

What is diversification?

100

“Pied Piper” was a fictional startup featured in this tech comedy series.

What is Silicon Valley?

200

A prioritization framework that evaluates Reach, Impact, Confidence, and Effort

What is RICE?

200

This technology allows AI models to learn from large amounts of text, code, or images.

What are large language models (LLMs)?

200

This metric estimates the total revenue a customer brings over their entire relationship.

What is LTV (Lifetime Value)?

200

This framework, used by Google and many others, helps teams set and track measurable goals aligned to company strategy.

What are OKRs?

200

“Move fast and break things” was the original motto of this company.

What is Facebook?

300

This tool helps communicate product direction and priorities over time.

What is a product roadmap?

300

This type of AI uses past data to make predictions about future events.

What is predictive AI?

300

Single, measurable product metric that best captures the core value your product delivers to customers

North Star Metric (NSM)

300

A strategic approach where a company serves a narrow market with highly specialized offerings.

What is a niche strategy?

300

This company pioneered the “freemium” business model, offering core functionality for free while charging for premium features.

What is Spotify?

400

In Agile, this is a short, time-boxed iteration for development.

What is a sprint?

400

The ethical concept ensuring AI systems are transparent, fair, and accountable.

What is responsible AI?

400

This type of analysis involves organizing data points into groups based on similarities to find new patterns without initial assumptions

What is cluster analysis?

400

This type of innovation focuses on expanding into adjacent product categories — like Netflix moving from DVD rentals to streaming to gaming.

What is adjacent innovation?

400

This company uses the “Working Backwards” method, starting with a PR/FAQ.

What is Amazon?

500

This single metric best captures the product’s core value to users.

What is a North Star Metric?

500

The term for human feedback used to fine-tune models like ChatGPT.

What is reinforcement learning from human feedback (RLHF)?

500

For a platform product that has strong network effects, where the value of the product increases with the number of users, this metric is the most effective measure of sustainable growth and defensibility.

What is the viral coefficient?

500

In product strategy, this term describes when a company deliberately builds advantages that are hard for competitors to copy.

What is a sustainable competitive advantage?

500

Steve Jobs described the personal computer as this “for the mind.”

What is a bicycle for the mind?

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