Branding
These are our primary brand colors (3)
What is red, yellow, blue?
This is the primary age group United Way of Greater Stark County focuses on in neighborhoods with the greatest need.
What are children ages 0 to 8?
Staff can access flyers, PowerPoints, and templates here.
What is the marketing portal?
This is the name of our logo icon.
What is the circle of hope?
United Way’s tagline that emphasizes starting support for children today.
What is “When I grow up starts today”?
These digital items help staff maintain brand consistency during virtual meetings.
What are branded virtual backgrounds?
This is the folder where you can access the rebranded Brand Guide.
What is the brand assets folder?
This describes the personality of United Way in all our communications (friendly, welcoming, warm).
What is voice?
United Way provides staff with five of these to use for virtual meetings.
What are branded virtual backgrounds?
Logos, colors, and fonts are part of this.
What is brand identity?
This shows how we say things in our communications — uplifting, encouraging, and positive.
What is tone?
Pre-made slides, emails, and flyers are called this.
What are templates?
This is the new approved brand font that we are utilizing?
What is Antonio and/or Palanquin?
This is the choice of words we use to be clear, aspirational, and factual.
What is language?
This is where staff can reference old documents, branding, and previous material (if needed).
What is the archive folder?