Vocabulary
Define Target Market
What is a specific group of customers a company aims to reach?
What are Non Ethics?
What is ethics that violate moral principals that cause harm? (ex. stealing/lying)
What are ethics?
What is doing what's morally right and wrong?
Protects a logo or slogan
What is trademark?
Define Advertising
What is paid messages to reach and influence audiences?
Give an example of unethical marketing
What is stealing consumers data?
Give an example of ethical marketing
What is promoting products in a fair and honest way?
Makes sure ads tell the truth
What is ethical marketing?
Define Demographics
What is statistical data about populations such as age, gender, or income?
Why does unethical marketing drive customers away?
What is it breaks trust and damages a brand's reputation?
How can ethical marketing contribute to brand loyalty?
What is ethical marketing builds long term customer trust?
What is the main goal of branding?
What is to create a recognizable identity to build customer loyalty?
Define Consumer Insights
What is understanding why customers make certain purchasing decisions?
How can unethical marketing harmful to your business?
What is customers may speak negatively on your brand?
Why is it important to make sure your brand uses ethical marketing?
What is to build customer loyalty and increase your brand's reputation?
How does promotion help a company?
What is it persuades customers to buy their product?
Define Brand Equity
What is the value a brand adds to a product beyond the product itself?
What steps can you take to prevent unethical marketing?
What is following moral principals, being honest, and being respectful?
How can you continue to practice ethical marketing?
What is staying loyal, and respecting customers?
Why is Marketing Information Management important?
What is it helps companies make data driven decisions?