Just Do It
Nike
This replay-based system assists referees in football by reviewing goals, penalties, and offsides.
VAR
improve an athlete’s reflexes, hand-eye coordination, and reaction time.
Reaction equipment
Traditional media used for promoting sports events
Television
Impossible is Nothing
Adidas
This tennis and cricket system uses ball-tracking to determine whether a shot was in or out.
Hawk-eye
Sends low-voltage electrical currents through electrodes placed on the skin.
TENS Machine
traditional media is commonly used to provide detailed analysis, statistics, and commentary for sports fans
Newspaper
Is It In You
Gatorade
These devices worn in vests track distance, speed, and player workload.
GPS wearable trackers
Sensors are attached to the body to monitor heart rate, muscle tension, skin temperature, or brain activity.
Biofeedback
Which digital platform is best for streaming live sports and reaching a global audience?
Youtube
The Worldwide Leader In Sports
ESPN
These ultra-fast cameras capture thousands of frames per second to study movement.
Photo finish cameras/ FinishLynx
a method used to evaluate performance after a game or match to improve future outcomes.
Post game analysis
Which social media platform is most commonly used for live updates and instant interaction during sports events?
Protect This House
Under Armour
These digital systems allow fans to watch live events globally through the internet.
Online Streaming
creating a unique identity and image for a sporting event to attract fans, sponsors, and media attention.
Event Branding
Sharing photos, videos, and stories to engage fans