HARD
The act of promoting products or services to get people to buy them.
advertising
text-based logo
WordMark
The power or right to give orders or make decisions
authority
To convince someone to do or believe something.
persuade
An evaluation of a product or service.
Ex. The restaurant got good reviews, so we decided to try it.
Reviews
When people copy the actions of others to fit in or make decisions.
social proof
is the tendency of consumers to continue buying the same brand due to a positive experience.
Brand loyalty
_________is the identity of a product,
company, or service that makes it recognizable.
Branding
The style,
size, and arrangement of text
Typography
is the ability to understand and regulate your feelings.
Emotional intelligence
is the ability to analyze information objectively and make a judgment or decision
Critical thinking
is the ability to plan your time so that you can accomplish your activities and responsibilities.
Time management
A product that is only available for a short time or in a small quantity.
limited edition
Colors opposite each other on the color wheel (e.g., red & green).
Complementary Colors
__________is crucial in
branding, as colors evoke emotions
and associations.
the color palette
Technical skills or abilities that demonstrate
knowledge and are used to perform practical
tasks.
Hard Skills
Interpersonal skills or people skills, are character traits. They involve how you handle or present yourself, and how you interact and cooperate with others.
Soft Skills
A short phrase that communicates the brand’s message or promise.
Tagline/Slogan
_________refers to the specific group of consumers a brand aims to reach. Understanding their preferences and behaviors is crucial for effective marketing strategies and messaging.
target audience
aims to influence our thoughts and purchasing decisions.
Persuasive advertising
The study of how colors affect emotions and behaviors.
Color Psychology
When trusted experts endorse products, it builds
trustworthiness
quick buying decisions, often using phrases like "limited time only" or "while supplies last" to evoke a sense of pressure and excitement in shoppers.
Urgency
creates a buzz around products by highlighting limited editions or short-time offers, making consumers feel they need to act fast to avoid missing out.
Scarcity
It’s okay to have drinks next to the computers as long as they have lids.
false