Marketing function
Can be a good or service
Product
What does the S stand for in SWOT analysis
Strengths
Primary goal of marketing
Increase sales and Profit
Owned by companies that sell nationwide
National brands
How man kids do I have and what are there gender?
2 boys
service cannot be touched
Intangible
What does the W stand for in SWOT analysis
Weakness
What does ROI stand for?
Return on investment
No company identity, Limited to no advertising spending
Generic Brads
What is the most annoying thing to me?
Being late
tangible items that have monetary value and satisfy your needs and wants
Goods
What does the O stand for in SWOT analysis
Opportunity
What is B2B in marketing
Business to Business
phrase or sentence that summarizes some essential aspect of the product
slogan
What is my shoe size
13
RIP: Remind, Inform, Persuade
Promotion
What does the T stand for in SWOT analysis
Threats
What is the Marketing Mix
Price, Product, place, Promotion and People
Picture, design, graphic image
Logo
What job did I do before teaching
Professional basketball player overseas
The process of deciding how to get goods into customer’s hands
Distribution
Which are external and internal SWOT analysis
Strengths and weakness are internal
Opportunity and Threats are external
What is the main focus of an infographic?
Present information in a visual striking way
A word, name, symbol, given legal protection by the federal government
Trademark
What is my favorite Basketball team, Football team and baseball team?
NY Knicks, NY Giants and the NY Yankees