Mixing It Up
This is a method of exploring and analyzing the life of a social unit, be that unit a person a family, institution, cultural group or even an entire community
What is CASE STUDY RESEARCH?
Any variable that can be manipulated, or altered, independently of any other variable
What are INDEPENDENT VARIABLES?
This is the study of a recorded human communication
What is CONTENT ANALYSIS?
One of the significant disadvantages of this particular Research Method is the potential for groupthink.
What is FOCUS GROUP research?
True or False: You can use both deductive and inductive approaches to find codes for content analysis.
What is TRUE?
This type of VALIDITY indicates whether the independent variable was the sole cause of the change in the dependent variable.
What is INTERNAL VALIDITY?
This type of OBSERVATION is arranged specifically to facilitate behavior...
What is STRUCTURED OBSERVATION?
This method allows for the evaluation of causal relationships among variables, while all other variables are eliminated or controlled.
What is EXPERIMENTAL RESEARCH?
This method can b inherently reductive, particularly when dealing with complexity of its material.
What is CONTENT ANALYSIS?
True or False: In the experimental method, the researcher is NOT able to manipulate the conditions of the experiment and control the irrelevant factors.
False
This part of the research process requires you to be very clear and state what you mean in very concise terms for other people to understand.
This is often written using the words "IF" and "THEN." For example, "If I do not study, then I will fail the test." The "if' and "then" statements reflect your independent and dependent variables.
What is the Hypothesis?
This method is best suited for studies that have individual people as the unit of analysis. Although other units of analysis, such as groups, organizations or dyads (pairs of organizations, such as buyers and sellers), are also studied using it...
What is SURVEY RESEARCH?
This method can be replicated several times using different groups of subjects.
What is EXPERIMENTAL RESEARCH?
True or False: Surveys may be used for descriptive, explanatory, and exploratory purposes.
What is TRUE?
These types of interviews use a protocol to help guide the researcher through the interview process. While this can incorporate conversational aspects, it is mostly a guided conversation between the researcher and participant.
What is SEMI-STRUCTURED Interviews?
When human coders are used in content analysis, reliability translates into this or "the amount of agreement or correspondence among two or more coders?
What is INTERCODER RELAIBILITY?
This method seeks to describe and the meanings of central themes in the life world of the subjects.
What is QUALITATIVE INTERVIEWING?
When people in studies change their behavior because they are watched.
What is the HAWTHORNE EFFECT?
True or False: Internal Validity indicates the extent to which the results of the experiment are applicable to the real world
What is FALSE?
In this method you can have as many treatment groups as you want...
What is Experimental Research?
This part of the research process requires you to be very clear and state what you mean in very concise terms for other people to understand.
What is CONCEPTUALIZATION?
This method includes a range of data collection methods including field notes, one-to-one and focus group interviews, as well as some forms of content analysis and historical analysis.
What is FIELD RESEARCH?
With this Research Method one of the great advantages is its adaptability. (as seen on slide)
What is QUALITATIVE INTERVIEWING?
True or False: Focus groups have played a significant role in shaping the way businesses and organizations understand and respond to their customers.
What is TRUE?