The Menu
What is a Smørrebrød breakfast sandwich made of?
It is made with a single slice bread, butter, and various toppings that are proteins and dairies.
What does Danes value in their breakfast's?
Efficiency, Quality, Bitter Coffee, Lighter Breakfasts
What is the core pricing strategy to focus on.
quality
What is one example of Tim's local competitor?
Lagkagehuset
What is a Danish Cinnamon Roll Latte made of?
It is made of coffee alongs with cinnamon, cardamom, and finished with vanilla foam.
What kind of coffee environment does Danish enjoy?
Relaxed and cozy
What is the pricing in Denmark comparing to Canada.
Slightly higher, due to the quality of the foods being better
What is Danish expectation from international food brands?
Respecting local cultural
What type of bread is used as the base for the flagship Smørrebrød sandwich?
Rye bread
What is Denmark's ranking in World's Happiness Report?
2nd
What are two cities we are going to start?
Copenhagen and Aarhus
What is Tim Hortons' key point of differentiation against local bakeries, besides blended flavors?
Fast service and consistent quality
How do Danes prefer to enjoy their coffee?
Danes prefer a strong and bitter coffee, instead of sweetness
What is Denmark's tax to GDP ratio in 2022?
42.2%
What is a localized or adapted menu?
The overall menu strategy that keeps Tim Hortons' original items while adding Danish-flavored products.
Denmark consistently ranks in the world's happiest and most prosperous nations