Got
riz?
riz?
Snap streaks (Snapchat streaks) are an example of ______________, the use of game-like mechanics in non-game settings.
Gamification
_________________ is the ancient art of discourse meant to persuade.
Rhetoric
A _______________ is info given to journalists in hopes of a story.
News leak
Government action that prohibits free speech or other expression before it takes place is called ________________. This was established in the case of Near v. Minnesota in 1931. Near was distributing an anti-Semitic weekly; Minnesota ruled in favor, Supreme Court overturned cased because it was not considered a threat to national security.
Prior restraint
_________________, is digitized overlays of info on a screen that wouldn’t otherwise be there (adding to pre-existing reality).
Augmented reality
______________ aim to persuade an audience to think or behave as the communicator wishes. Part of what makes this task challenging is identifying which media channel will be most effective in delivering a particular message to a particular audience.
Strategic communications
The so-called “Daisy Spot” created by Tony Schwartz in 1964 was considered a success because it played a major role in a political advertising campaign to discredit the campaign's frontrunner. This commercial was only aired once but was highly suggestive, insinuating that Republican presidential candidate Barry Goldwater was willing to __________.
Get the United States into nuclear warfare
___________are intended to protect journalists from legal challenges to their freedom to report the news.
Shield laws
TRUE OR FALSE: In the film, Nobody Speak, Terry Bollea argues that he is a private person, and Hulk Hogan is a public persona, thereby he was entitled to sue Gawker Media for invasion of privacy.
True
A Super ____________can accept unlimited donations from individuals, corporations, unions, and associations. This new kind of organization came into existence in 2010 and played a major role in the 2012 presidential and congressional elections.
political action committee (PAC)
Sponsored or paid-for commercial messages designed to inform and persuade others to buy a good or service, accept a point of view, or act in some fashion desired by the sender is called
Advertising
In Galloway's article about the Big Four, he uses body parts as a metaphor for different companies. For Google, the body part Galloway uses is the ____________.
Brain
__________________ is the term given to data sets too large to sort, analyze, and visualize using traditional analytic techniques.
Big data
Black Lives Matter and March For Our Lives are examples of __________________, one of the "5 Cs" of social media.
Collaboration
Actual malice is defined by the Supreme Court as _____________.
malicious intent and false statements
What law established the Federal Communications Commission (FCC)?
The Radio Act of 1927
Five media companies control 90% of the ownership in the U.S. Which company is missing?
Netflix
Comcast
Paramount
AT&T Time Warner
Disney
The U.S. government has extended full First Amendment protection only to __________.
Print media
A picture of someone drinking a Coca Cola in a film is an example of this.
Product placement
_____________ is the process of creating in the consumer’s mind a clear identity of a company logo or trademark.
Branding
Many unethical actions in advertising are not considered to be illegal. This is partially due to the fact that falsified facts in a commercial, for example, are hard to prove. In the industry, the practice of making unrealistic or hard-to-prove claims is commonly known as _____________.
Puffery
Which branch of philosophy, also referred to as “moral philosophy,” examines moral questions, or questions about what is considered right or wrong?
Ethics
What type of advertising language tends to make extravagant and unrealistic claims about products without saying anything concrete, making it difficult to prove the truth or falsehood of the claim?
Puffery
Public relations professionals generate favorable publicity for clients and ensure that any potentially damaging information is framed in the least harmful way. The 2010 BP oil spill in the Gulf of Mexico is an example of a PR practice known as _______________.
Crisis communication
Companies such as Apple and Amazon make most of their profits selling products, whereas some companies make most of their revenue from advertising. Name one (only one) of the large companies we discussed in class that make most of their money from advertising.
Google or Facebook