Design Corner
This is the first rough drawing of a design idea, usually made quickly on paper or tablet.
Sketch
This word means the special visual mark, symbol or word that represents a company or product.
Logo
This is the general term for letters and characters used in design, similar to fonts but broader.
Typography
The largest planet in our solar system.
Jupiter
This word can be a sea animal with flippers, or something you press to close a bag or container and keep it air tight.
Seal
This type of design focuses on how easy and pleasant it is for a person to use a product or interface.
UX
The short line that explains a brand and is often under the logo, for example Just do it, is called this.
Slogan
This type of font has little “feet” or strokes at the ends of letters, for example Times New Roman.
Serif font
India's official language
Hindi
This word can be a fish that lives in the sea, or a deep low sound in music.
Bass
This rule of thirds of primary colors, secondary colors and their combinations is called this system.
Color wheel
This document defines the rules for how a brand looks, including colors, fonts and logo use.
Brand book
This is the space between individual letters in a word that designers can increase or decrease.
Kerning
Earth's natural satellite
Moon
This word can mean the organ, but it's also part of a big English city.
Liver
The visual difference between light and dark areas in a design, often used to create focus.
Contrast
When a company updates its logo, colors or full identity to change how people see it, it is doing this process.
Rebranding
This word describes how easy text is to read and understand, affected by font choice, size and line length.
Legibility (readability)
This influential art and design school, founded in 1919 in Weimar, helped shape modern graphic design, architecture and typography, and is closely associated with simple geometric forms and functional design.
Bauhaus
This word can mean the most important city of a country, or money and buildings that a company uses to make more money.
Capital
A visual plan showing where text, images and buttons go on a page or screen, without final colors or fonts.
Wireframe
This approach to branding aims to give customers a seamless and consistent experience across every touchpoint, for example physical stores, websites, mobile apps and social media, so the brand feels the same wherever they meet it.
Omnichannel branding
In typography, this term describes the distracting vertical or diagonal gaps of white space that can appear in blocks of justified text, when spaces between words line up across several lines of a paragraph.
Rivers
This planned city became the capital of Australia in the early twentieth century, chosen as a compromise between Sydney and Melbourne and located in the Australian Capital Territory.
Canberra
This word can refer to a season or a piece of metal.
Spring