Marketing and Advertising
Paid video or audio advertisements
Commercials
Borrowed money
Loan
The process of hiring new employees
Recruitment
A building for storing goods
Warehouse
The company with the biggest market share
Market leader
How well people recognize and remember a brand
Brand awareness
The percentage of profit from revenue
Profit margin
To teach employees new skills
To retrain the staff
All the products a company sells
Product range
Collecting information about customers and the market
Market research
An ad that spreads rapidly online
Viral advertisement
When someone or a company cannot pay their debts
Bankruptcy
Job loss because the position is no longer needed
Redundancy
To set up and fix machinery
To install and maintain equipment
To analyze a situation again
To reassess the situation
Marketing based on two-way communication
Interactive marketing
Raising money online from many people
Crowdfunding
A wealthy investor who provides capital to startups
Business angel
All stages a product goes through
Product lifecycle
When one company buys another
Takeover
Showing a product in movies/TV
Product placement
A percentage of ownership in a company
Equity stake
A ranked organizational structure
Hierarchy
The entire process from raw material to final consumer
Supply chain
A short, persuasive presentation
Pitch