Sponsorship
Which of these is an example of a type of sponsor?
A) Fly Emirates on a football shirt.
B) An athlete posting their new haircut on instagram.
A
Give 2 practical examples of a sport in the golden triangle.
Football, Rugby, basketball
How does social media promote sport.
following professional athletes on Facebook, Twitter and Instagram can entertain people, create role models.
Give two examples of how media commercialisation can negatively impact sport.
• Can highlight poor behaviour e.g. Luis Suarez biting Ivanovic
• Can assert too much control over a sport e.g Sky TV changing kick off times (few football games have Saturday 3pm kick off).
• Few too many sports benefit (mainly only male football, cricket, rugby, tennis and golf)
• Under representation from minority groups e.g disabled
Define sponsorship
The giving of money or goods to performers in
order to get good publicity and/or increase profit.
This would be mutually beneficial to both parties.
What is the difference between sponsorship and charity?
Sponsorship benefits both parties.
Give 2 practical examples of media in sports.
Social media, internet/apps, TV/visual, newspapers/magazines
How do newspapers promote sports?
articles in papers such as ‘The Sun’ and ‘The times’ can inform and introduce new supporters to sport, as well as educate and entertain people.
Give an example of how media commercialisation has benefited a sport of your choice by influencing rules.
Hawkeye in tennis.
Technology used to enforce rules. e.g) VAR
What is media in sport?
Media refers to different forms of
communication that can inform, educate and
entertain people.
Name one advantage of sponsorship for the athlete.
Financial support, free kit/equipment, increased exposure.
If Sponsorship increases, what happens to the sport participation and use of media.
Media in the sport increases and this leads to more people watching the sport and choosing to participate.
Which of these is an example of media educating the public?
A-Messi's instagram page
B- BBC sport article on the history of sport.
C- Sky sports showing coverage of sports events
B
Give an example of how coverage can create excitement to attract people to watch.
(action replays, commentary, and professional analysis)
What is the golden triangle?
The ‘golden triangle’ refers to the links and
relationship between sponsorship, sporting events
and the media.
Name one disadvantage of sponsorship for the athlete.
Pressure to perform, risk of losing sponsorship, sponsor may not align with athlete’s values.
What does sport and sponsorship provide for media?
They provide money.
Which of these is an example of media informing the people on sport?
A- Sky sports adverts for future games.
B- skills highlights for an athlete.
C- A rugby player posting on his instagram about his new haircut.
A
Give an example of how media commercialisation has impacted timings of games in order to create a larger viewership. Explain how this benefits the sport.
Monday night football. (so football fans can watch a game on a Monday night)
Define commercialisation.
Commercialisation refers to the influence of business (buying and selling on a large scale), on an industry (e.g. sport) to make a profit.
If a sponsor withdraws support due to poor performance or bad publicity, this is known as what?
Termination of contract / loss of sponsorship.
Explain the golden triangle.
As one becomes more popular or powerful the others will grow with it, just in the way that if one element dropped out the triangle would cease to exist.
What is a practical example of media entertaining people?
Match highlights, Live coverage,
Behind-the-scenes series (e.g., Drive to Survive in Formula 1) entertain fans by showing personal stories and rivalries.
Platforms like TikTok or Instagram share short, funny, or dramatic sporting moments, making sport accessible and entertaining beyond the live event
Give an example how media commercialisation might benefit a sport with funding.
Provides more funds to sports and participants via advertising and sponsorship (e.g MasterCard pays a lot of money to UEFA to sponsor the champions league thus raising the prize money)
What is meant by the term “endorsement” when linked to athletes and products?
Endorsement is when an athlete publicly supports or promotes a product, often by using it or appearing in advertisements, to encourage consumers to buy it.