Marketing
What is it called when consumers click or open a marketing ad?
Interaction
What is soft data?
Estimated data or a educational guess
What is MIM?
Marketing Information Management
Email templates for quick responses, automated email campaigns, and tracking email engagement.
Name a type of computer hardware
Mouse, Keyboard, Monitor, Processor, RAM, SSD, Camera/Webcam, Microphone/Audio, Router, WIFI, Ethernet, Printer/Scanner, Card Reader, Scanner, TV's, Projectors, LED displays,
What is called with you, see patterns, and incorporate statistics into meaning?
Analytics
What is hard data?
Statistics gathered through valid research
What is MIS two answers acceptable
Management/Marketing information systems
What is a CRM, and how is it utilized for automating marketing?
What is the most important piece of hardware to market effectively?
A capable computer to utilize the application to help with automation.
What is a panel of people who answer market-related research?
Focus Group
What is Data Interpretation
Finding meaning in the data
What is Marketing Intelligence?
Information about competitors, the industry, customers, and the market for the product.
What type of Software would be downloaded to help with content creation, writing, or images?
Jasper AI, Chat GPT, Canva
What is the second most important piece of hardware to market effectively?
Good storage and reliable/fast internet to minimize time wasted on redundant tasks or latency.
What is it called when a group of people share a certain characteristic?
Cohort
What is big data
Extraordinary amounts of data are being collected and stored for marketing purposes
What are some of the AI/Automated tool marketers utilize to cut down on repetitive tasks and make their business more productive?
How would they utilize them?
Meta, ChatGPT, Adobe, Jasper, Surfer, Notion.
Automate emails, copyright, sentence structure, article writing, content creation, image generation, video/picture editing, task management, payroll/business operations, customer management, application connection, etc.
When Data is shown in a organized way to show value,range,items, etc. This is what type of table?
Frequency table
How can a marketer with better hardware be at an advantage over another marketer?
Faster upload speed to get content out faster.
Video/Audio is more aesthetically pleasing
Better cloud/data storage to save information to help with automation.
Monitor/projects/Displays - Better multitasking on different projects.
What is the CLV?
The "Customer's Lifetime Value" CLV calculates the estimated profits the business will earn from the customers.
How does big data help marketing analytics
It collects millions of people's details and can profile their behavior, interests, hobbies, and other traits to help target social media advertisements.
How did Cambridge Analytica collect everyone's data without consent?
They collected data through a Facebook quiz called "ThisIsYourDigitalLife" without permission. It pulled data from people who took the quiz, including their friends' information, and eventually accumulated to 87 million total profiles.
When the meaning of data is understood and how it should be read, this is called?
Data Interpretation
What is a piece of mobile hardware that can help marketers work in multiple settings?
Laptop