Traffic & Reports
Which GA4 report shows where users came from, such as search, ads, or social media?
Traffic Acquisition report
Which event records when a user views a page?
Page_view
Which Explore tool shows the steps users take to complete an action?
Funnel exploration
In GA4, what do we call the place a user came from before visiting a site?
Traffic source
In GA4, what is any action a user takes on a website called?
Events
Which Explore tool shows what users did before or after an event?
Path exploration
Which metric counts how many times users start a visit on a website?
Sessions
Which event tracks when a user puts an item into a shopping cart?
add_to_cart
What do we call a group of users created for analysis, such as purchasers or returning users?
Segment
Which type of user has visited the website before?
Returning user
Which event is most commonly marked as a key event for online sales?
purchase
Which audience rule correctly identifies cart abandoners?
Include add_to_cart and exclude purchase