Grammar/Design Basics
This file format supports transparency and is often used for logos online.
What is PNG?
This mark is used to show possession or contractions.
What is an apostrophe?
"Impactful" is often replaced with this stronger synonym.
What is powerful?
Instead of "donors gave money," we say this to highlight impact.
What is "donors invested in change"?
The plural of "holiday" is this.
What is holidays?
"Their," "there" and "they're" are examples of this.
What is homophones?
You use this punctuation to connect two independent clauses without a conjunction.
What is a semicolon?
"Utilize" is better written as this simpler word.
What is use?
This phrase is stronger than "we need your help."
What is "your support makes this possible."
"Season's greetings" used this punctuation mark.
What is an apostrophe?
Identify the subject in: "The donors and volunteers made Bike to Cure possible."
What is donors and volunteers?
In a list, this comma before "and" is often debated.
What is the Oxford comma?
BONUS: Do we use these at Cleveland Clinic??
The difference between "affect" and "effect" is that one is a verb and the other is this.
What is a noun?
In philanthropy communications, we avoid jargon and use this type of language.
What is plain language?
The correct spelling of a popular December holiday celebrated with candles is this.
What is Hanukkah (or Chanukah)?
This typeface category includes fonts with decorative strokes at the ends of letters.
What is serif?
This punctuation is used to introduce a list or explanation.
What is a colon?
"Literally" is often misused when people mean this word.
What is figuratively?
Instead of "enterprise," we often say this word.
What is organization?
This phrase is more inclusive than "merry Christmas."
What is happy holidays?
This design principle guides the viewer's eye through a piece.
What is visual hierarchy?
A dash longer than a hyphen, often used for emphasis, is called this. Hint: AI loves using these.
What is an em dash?
This word means "to make better" and is often confused with "assure" or "insure."
What is ensure?
Since "world class care" should ONLY be used in our advertising tagline, this is a good substitute.
What is world-renowned care?
In holiday cards, avoid passive voice and use this instead.
What is active voice?