Ads Manager Metrics
What does the "Impressions" metric in Ads Manager represent?
Impressions represent the number of times your ads were shown on screen to users.
What is an "Attribution Setting" in Ads Manager?
Attribution Setting determines how long after a person interacts with your ad a conversion can be credited to that ad.
What is a "Custom Conversion" in Meta Ads Manager?
A Custom Conversion is a user-defined event or action tracked on your website, used for more granular reporting and optimization.
What does the "Page Likes" metric indicate in Facebook Insights?
Page Likes show the total number of people who have liked your Facebook Page.
What role must a user have in Business Manager to assign an ad account to a partner?
The user must have Admin access on the Business Manager to assign an ad account to a partner.
How is "Reach" different from "Impressions" in Ads Manager?
Reach is the number of people who saw your ads at least once, while impressions count total times ads were shown (including multiple views by the same person).
How does changing the attribution window affect reported conversions?
A shorter attribution window may result in fewer reported conversions, as only actions within that time frame are counted.
How do you create a custom metric in Ads Manager?
You can create a custom metric by combining existing metrics using formulas in the Ads Manager's custom metrics tool.
How is "Page Reach" calculated in Facebook Insights?
Page Reach is the number of people who saw any content from your Page, including posts, stories, and ads.
What is required to reactivate or deactivate an ad account in Business Manager?
The user must have the admin role on the ad account and Business Manager. Only admins can reactivate or deactivate ad accounts.
What is measured by the "Amount Spent" column in Ads Manager?
Amount Spent shows the total money spent on your ads during the selected date range.
What is a "Data-Driven Attribution" metric?
Data-Driven Attribution uses machine learning to assign credit for conversions based on how people interact with your ads and other touchpoints.
What is the purpose of using custom conversions for reporting?
Custom conversions allow advertisers to track specific actions that matter to their business, enabling more tailored optimization and reporting.
What information does the "Video Metrics" section provide?
Video Metrics show data such as video views, average watch time, and audience retention for videos posted on your Page.
What is a common reason for being unable to add people to a Facebook Page in Business Manager?
The user may not have completed page admin verification, or there may be integrity blocks (feature limits, banhammers, sentry blocks) on the user or page.
What does the "Link Clicks" metric track in an ad campaign?
Link Clicks measure the number of clicks on links within your ads that lead to destinations or experiences, on or off Facebook.
What should you check if metrics are not populating in Ads Manager reports?
Check for issues such as incorrect date range, breakdowns, or filters, and verify that the ad account and campaign are selected correctly.
What troubleshooting step should you take if a custom conversion is not populating?
Verify that the custom conversion is set up correctly, the pixel is firing, and the event matches the defined rules.
What is the difference between "Post Reach" and "Page Reach"?
Post Reach is the number of people who saw a specific post, while Page Reach is the number who saw any content from your Page.
What must be true for a Page to be set as the Primary Page in Business Manager?
The Page must be owned by the Business Manager, and the user must be an admin for both the Page and BM. Standalone or location pages cannot be set as primary.
What is the significance of the "Results" column in Ads Manager reporting?
The Results column shows the number of times your ad achieved an outcome, based on the objective you selected (e.g., conversions, link clicks, etc.).
What is the difference between modeled and raw reporting in Ads Manager?
Modeled reporting uses statistical models to estimate conversions when direct measurement is limited, while raw reporting shows only directly observed data.
How can you use custom metrics to optimize ad performance?
Custom metrics help you analyze specific KPIs relevant to your goals, allowing for more precise adjustments to campaigns.
How can you use "Link Clicks" data to improve your page content strategy?
By analyzing which posts generate the most link clicks, you can tailor future content to better engage your audience and drive traffic.
What is a key restriction when trying to remove a Page from Business Manager?
Only admins can remove Pages. If the Page is linked to an Instagram business profile or a Commerce Account, it must be unlinked or disabled first.