Post or Pass
Boost Your Brand
Media Don'ts
Lights, Camera, Confidence
Safety First
100

A clip of your game-winning play, posted with the final score.

POST IT. A clip of your game-winning play, posted with the final score.

100

One simple way to make your posts look more professional.

Use high-quality photos or videos.

100

What does off the record mean?

There is no off the record

100

Your voice matters. Speak at this pace to sound confident and clear.

Steady and conversational — not too fast, not too slow.

100

The safest way to post your location at an event.

After you leave — never in real time.

200

A rant about bad refs after a tough loss.

PASS. Negative energy reflects poorly on you and the program.

200

The #1 thing recruiters, brands, and fans look for on your profile.

Authenticity. Be real and be consistent.

200

A hot mic catches you saying something off-script. How do you avoid this?

Always assume the mic is on — even before and after the interview.

200

The #1 non-verbal tip when on camera.

Body language, non-defensive body language and good posture

200

Someone sends you a sketchy DM. What do you do?

Don’t reply, block, and report it if needed.

300

Behind-the-scenes video of your teammates dancing in the locker room.

POST IT! Just make sure everyone’s cool with it and nothing inappropriate is show

300

You post regularly about sport, your major, and your dog. What’s that called?

Personal branding — and you’re doing it right.

300

The best way to stay in control during a tough line of questioning.

You can’t control the question, but you can control the response

300

What is the best way to ensure you’re not taken out of context?

Understand the medium that is interviewing you and how your comments will be used.

300

How often should you change your password.

Every 3-6 months.

400

A meme using profanity to joke about your upcoming opponent.

PASS. Could go viral for the wrong reasons.

400

Your social media handle should ideally include these elements

Your name and something that connects to your sport or personality

400

What’s the number one element to personal branding in the media?

Likeability

400

If you're unsure how to answer, do this before jumping in.

Pause, take a breath, then respond.

400

How do you know if a link sent to you is real or phishing?

Hover over it without clicking to ensure it’s legitimate

500

A repost of UTSA’s hype video with your own caption.

POST IT. Builds your brand and supports the team.

500

Why is tagging UTSA or your team in your posts a smart branding move?

It increases visibility and helps the team (And media) reshare your content

500

The biggest mistake athletes make in postgame interviews.

Speaking emotionally

500

How do you make sure your messaging is aligned with the team and coaches

Always give credit to teammates and incorporate your head coaches messaging into your response

500

You notice a fake account pretending to be you. Next step?

Report it and tell your team or UTSA staff right away.

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