321
What does the 1 stand for?
1 unique, "out of the box" item
What is it called when you're feet roll inward?
Pronation
What is our 1st non negotiable
No scanning on the floor and just saying "no we don't have it"
What could cause blistering?
Not the right fit, not the right type of shoes,
Explain end user experience
The effect that the customer gets from using the product outside of the store.
What does the 2 stand for?
What is it called when we analyze the way someone's foot strikes the ground?
Gait Analysis
What's our 2nd non negotiable?
Never come out empty handed
What is it called when the tendon that connects your heel to your toes gets sore and inflamed?
Plantar Fasciitis
What are some benefits of creating a good End User Experience?
Repeat customers; Build credibility and relationships; Happy customers
What does the 3 stand for?
3 qualifying questions
What are the 3 points a brannock device measures?
Length, Arch Length, and Width
What's our 3rd non negotiable?
Get the shoe ready! (I will annoy if I see this not happening!)
What could you give someone to combat plantar fasciitis?
Stiff shoe; Powerstep (Insoles); foot roller;
What could happen if we don't take the time to ensure good End User Experience?
Returns; Cranky customers; Loss of business entirely; Bad word of mouth.
What would you bring out with a Nimbus?
Glycerin, Bondi, 1080, Vomero, Surfer or Monster
What does "spriggle" mean?
Spread and Wiggle
What's our 4th non negotiable?
Learn something about your customer
What is it called when their is pain and inflammation in the ball of the foot?
Metatarsalgia
What 3 parts of your body would be effected by not supporting an over pronating foot?
Knees, Hips, and Lower back
What's Michael's favorite "out of the box" item?
Oofos
What problems could be caused by too tight of a fit?
Bunions, Hammer toe, Blistering, loss of toe nails
What qualifies a sale?
Greeting; Qualifying Questions; Suggestive Selling; Closing and Visa
How many bones are in the human foot?
26 on each foot; 52 total
What are 3 shoe add ons that could increase the End User Experience and explain why.
Really any accessory