India
DESIGN
STARTUP STORIES
FILM
COMM/ INT/ SPACE
100

This city is known as India’s “education capital” with the highest number of coaching centers.

Kota

100

Indian term for clever, makeshift, low-cost innovation

Juggad

100

Apple was started by Steve Jobs and ....

Steve Wozniak

100

This Indian film won India its first ever Oscar (for Best Original Song, 2023).

RRR

100

perceived properties of an object that suggest how it can be used

Affordances

200

This city produces most of India’s and world's diamonds, even though no diamonds are mined there.

Surat

200

Term to describe design that works for people of all ages and abilities.

universal design

200

This Swedish startup initially focussing on piracy went to become a billion dollar company now used by almost everyone around the world.

SPOTIFY

200

South Korean film became the first non-English movie to win Best Picture at the Oscars.

Parasite

200

This architect coined the phrase “Less is more.”

Mies Van Der Rohe

300

This South American city uses cable cars to connect poor neighborhoods to the city.

Medellin

300

This company started by Ingvar Kamprad is now a global company with its large format stores and minimalist approach

IKEA

300

This company service began by mailing DVDs on request

Netflix

300

This wordless animated film made with blender won the Oscar in 2024

FLOW

300

Design studio instrumental in designing the original Apple mouse and defining the interaction in early Apple products

IDEO

400

This famous alcoholic drink was created to make a bitter anti-malaria medicine easier to drink during the British colonial era.

Gin and Tonic

400

This everyday object was invented accidentally while trying to make a stronger glue.

POST - IT

400

originally built an online game called Glitch, the game failed but the chat tool became famous and was used as the foundation for a new product used widely at workplaces

SLACK

400

Wong Kar-wai’s only English-language film

"My Blueberry Nights" starring Norah Jones, Natalie Portman and Jude Law

400

This design studio in delhi is famous for exhibitions and museums and responsible for designing the Khalsa museum

Design Habit

500

This Indian spice was once used as money in Europe.

Black pepper

500

This designer’s idea of “less, but better” influenced everything from Braun radios to Apple products

Dieter Rams

500

This blood-testing startup turned out to be one of the biggest frauds in Silicon Valley history.

Theranos

500

This acclaimed father–daughters from Iranian cinema are both award-winning film directors known for their poetic, humanist storytelling.

Mohsen Makhmalbaf, Samira Makhmalbaf, Hana Makhmalbaf

500

This graphic designer is famous for turning his own body into a billboard for experimental typography and for the book Things I Have Learned in My Life So Far.

Stefan Sagmeister

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