Target Markets
The specific group of consumers a business aims to reach with its advertising
What is a Target Market?
This stands for Search Engine Optimization.
What is SEO?
Statistically, women are responsible for roughly this percentage of all household purchasing decisions.
What is 70-80%?
A series of coordinated advertisements with a single theme or message.
What is an Ad Campaign?
This type of advertising is designed to look like the editorial content of the website it lives on, making it feel less like an ad.
What is Native Advertising?
This type of segmentation refers to "who" the customer is, including age, gender, and income
What are Demographics?
Specific words or phrases that users type into search engines to find content.
What are Keywords?
Advertising that uses female empowerment and positive social messages rather than just products.
What is Femvertising?
This metric measures how much money a business made back compared to what they spent on the ad.
What is ROI - Return on Investment?
People with large social media followings who brands pay to promote products to a specific target market
What are Influencers?
This type of segmentation looks at "why" they buy, including their values, interests, and lifestyle.
What are Psychographics?
This short summary appears under your website link in search results to entice clicks.
What is a Meta Description?
When a brand creates a "girly" version of a product solely to charge more or appeal to women superficially.
What is Pink-washing?
A test where two versions of an ad are run to see which one performs better.
What is an A/B Test?
An ad that "follows" a user to other websites after they have viewed a product but didn't buy it.
What is Retargeting or Remarketing?
A fictional character created to represent a typical member of your target audience.
What is a User Persona?
Links from other reputable websites that point back to your site, increasing your authority.
What are Backlinks?
This type of branding focuses on forming a deep, personal connection with the consumer's feelings.
What is Emotional Branding?
The total number of unique people who saw your advertisement at least once.
What is Reach?
This term refers to the percentage of users who actually click on a digital ad after seeing it.
What is CTR or Click-Through Rate?
The process of dividing a broad market into smaller, manageable groups based on shared characteristics.
What is Market Segmentation?
Ethical SEO practices that follow search engine rules, unlike "Black Hat" tactics.
What is White Hat SEO?
One of the top visual elements women look for in ads that suggests reliability and real-life usage.
What is Authenticity/Relatability?
This specific part of an ad tells the customer exactly what to do next
What is a Call to Action or CTA?
Short-form video ads (like those on TikTok or Reels) that are designed to be filmed on a phone to look more "authentic" to a target audience.
What is UGC or User-Generated Content?