From Summary to Strategy
It's in the STRs
Offline to Online
Show Me The Details
Segment It
200
What does STLY stand for?
Same Time Last Year
200
What does STR stand for?
Smith Travel Research
200
This is an example of __________ maintenance with no OOO down time.
minor
200
In two words, what type of information does the Reservation Activity report display?
Individual Bookings
200
A guest books directly on the brand website using a member-only discount rate.
Identify the correct WHG market segment.
Transient/ Rack
400
The Annual Summary allows you to toggle between the totals and _________?
Variance
400
Which three core performance metrics are shown in STR?
400
Why should minor maintenance OOO rooms be treated differently from major repair OOO rooms?
Require little to no down time. Should always be available for sale.
400
The reservation activity report includes segmentation. True or False.
FALSE
400
Can two reservations coming from the same booking channel end up in different WHG market segments?
YES
600
When reviewing the Snapshot with Variance turned ON, which metric most clearly explains why revenue is behind even when rooms sold are in-line with budget?
ADR Variance
600
Which STR metric measures a hotel's share of demand compared to its comp set?
Market Penetration Index
600
OOO rooms are more damaging during high-demand dates because of greater ________________.
Displacement
600
When reviewing reservation activity, you notice a blue bell icon next to a rate plan.
What does this indicator mean? 
A new rate plan not booked before.
600
What determines the market segment assigned to a reservation: the booking channel or the rate plan configuration?
rate plan configuration
800
There are five main data points (headings) in the annual summary. List all five. (does not need to be in order) Tip: Think about info you would want to see!
800
If your hotel's ADR is $180 and the comp set ADR is $150, what is the hotel's ARI? Show Your Work.
=($180/$150) x 100
= 120
800
What makes unplanned OOO rooms more operationally challenging than planned ones? List the 2 reasons.
800
What does the red bar symbol mean in the reservation activity report? 
800
Identify two business decisions that are directly impacted by incorrect market segmentation.
Pricing strategy
Channel mix decisions
Forecasting and budgeting
Sales strategy and targeting
Promotion and offer performance analysis
1000
This is the summary data for the last two months. Did this property meet its targets?
No; while the budget and LY revenue was exceeded, the user forecast was short $50K and $323K prompting questions such as: what did not come through that we thought we would? Implications with expectations communicated to owners.
1000
If your hotel's RGI declines while both Occ and ADR increase year over year, what must be true about the comp set?
The comp set improved faster than the hotel.
1000
What lesson does the Best Western Winnipeg team example demonstrate about managing OOO rooms?
That proactive, creative, and well-communicated solutions can reduce revenue loss.
1000
Fri Feb 13 is a high-demand date. What reservation would you question based on the below booking activity?
1000
Below are all rate plans under Internet OTA. According to WHG segmentation, list all rate plans that are segmented wrong.
