Root cause
What they say vs what they mean
Escalation cycle
H.E.A.T
Power phrases
100

This root cause happens when a real service error occurred

What is a mistake 

100

You ruined my lawn

Likely emotion 

Frustration

100

This happens when a tech explains to early 

Escalation 

100

What does the h stand for 

What is hear them out 

100

This phrase lowers defensiveness 

What is validation

200

This root cause involves a gap between what the customer expected and what happened 

What are unmet expectations

200

You guys keep raising my prices

Likely underlying issue

Financial stress 

200

This feeling triggers most defensive reactions from technicians

What is feeling attacked 

200

What does the e stand for 

What is empathize

200

This phrase shows partnership

What is collaboration

300

This root cause may have nothing to do with the lawn

What is a custo er is having a bad day 

300

It looks worse since you started

Under lying issue?

Confusion or misunderstanding 

300

Emotion must drop before this works 

What is logic 

300

The A stands for this 

What is apologize

300

This phrase apologizes for experience with out admitting fault 

I'm sorry this has been frustrating 

400

A customer is angry because their weeds aren't gone after one treatment

What are unmet expectations 

400

Customer keeps interrupting 

Likely emotion

What is feeling unheard

400

When we defend too early, the customer feels this.

What is dismissed 

400

The Tstands for this 

What is take action

400

This phrase signals escalation upward appropriately 

What is im going to involve my manager 

500

A gate was left open and the customer dog got out 

What is a mistake 

500

Customer says you people don't care

Underlying emotion?

What is feeling dismissed 

500

Scenario

Customer is upset.tech immediately says, "that's not what happened"

What step in the cycle just occured

What is explaining or defending too early

500

Correct order of h.e.a.t.

Hear them out

Empathize

Apologize 

Take action

500

Which of these is the best opening line 

A. That not true 

B. Let me explain 

C. I understand why that's frustrating 

D. That's company policy 

C

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