Natural Food Industry
Brand Knowledge
Retailers
Rainforest History
Distributors
100

This green-and-white circular seal, overseen by the United States Department of Agriculture, certifies that a product meets these federal farming and production standards

What is the USDA Organic logo?

100

This brand surprised fans by not launching a Blue Steel or Blue Raz flavor, even though the opportunity was staring right at them.

What is Stiller's Soda? 

100

This retailer was originally named SaferWay

Who is Whole Foods Market?

100

This berry from the Amazon was the base ingredient for the first and only Rainforest brand product 

What is acai? (Rainforesta Acai)

100

In 2018, this natural foods distributor significantly expanded its conventional grocery footprint by acquiring Supervalu for approximately $2.9 billion

Who is UNFI? 

200

This butterfly-backed seal verifies that a product has been independently tested and meets standards for avoiding genetically modified organisms.

What is Non-GMO Project Verified?

200

LoveGrace makes this retailer's private label brand of juice

What is Playa Bowls?

200

This is the only retailer currently working with Rainforest on SBT Program (Scan-Based Trading)

What is Kroger?

200

This is the operational system commonly used for vendor setup, pricing alignment, and purchase order management that Rainforest must navigate when onboarding large chain accounts.

What is SAP?

200

Founded in 1953 as a candy and tobacco distributor in Illinois, this employee-owned company pivoted into natural and organic foods 

Who is KEHE? 

300
The founder of Whole Foods Market

Who is John Mackey?

300

One of the very first Rainforest brands, it was acquired in 2016 by Unilever

What is Seventh Generation?

300

One of the newest chains in the Rainforest network, this retailer is known for it's animatronics and talking chickens inside the store

What is Stew Leonards?

300

The program used to enter orders before Pepperi and before NuOrder 

What is QuickBooks?

300

Founded in 1946 when seven Newark grocers pooled their buying power, this retailer-owned cooperative is considered the largest retailer-owned supermarket cooperative in the United States.

Who is Wakefern?

400

To earn this third-party designation, a company must score at least 80 points on an impact assessment administered by a nonprofit lab and legally amend its governing documents to consider stakeholder impact beyond just shareholders.

What is B-Corp?

400

Olipop before it was Olipop

What is Obi Soda?

400

This grocer was created through a 2011 merger between them and Sunflower Farmers Market, both of which traced their roots to Southern California in the 1940s.

What is Sprouts Farmers Market?

400

The zip code for the Florida warehouse 

What is 34945

400

Based in Bow, New Hampshire, this regional distributor focuses on natural, organic, and specialty grocery products, servicing independent retailers throughout New England 

Who is Chex?

500

Founded in 1988, this international certification body sets biodynamic agricultural standards that go beyond USDA Organic, requiring farms to be treated as self-sustaining ecosystems.

What is Demeter?

500

Launched in 2020, and discontinued shortly after, this dairy-free yogurt brand formulated its base using organic coconut cream and added prebiotic fiber, positioning itself as a gut-health-forward alternative in the refrigerated plant-based set

What is Yooga?

500

In 1930, this Long Island-based grocer opened what is widely recognized as America’s first self-service supermarket, operating out of a former auto showroom in Jamaica, Queens, and advertising “Pile it High, Sell it Low.”

Who is King Kullen?

500

Under our Premium Program, when a participating brand runs a 30% off promotion, this percentage represents Rainforests' contribution toward that discount.

What is 7.5%?

500

Founded in 2019, this venture-backed platform streamlines purchasing, logistics, and back-office operations for thousands of independent coffee shops, cafés, and foodservice businesses across the U.S.

Who is Odeko?

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