Article 1
What is a data warehouse?
A collection of data created to support decision-making
What is the deaf effect?
Superiors are aware of negative information but choose to ignore it
Who sings "Rolling in the Deep"?
Adele
What does ETL stand for?
Extraction, Transformation, and Loading Processes
What is direct monetization?
Charging customers or channel partners directly for data offerings, typically through a subscription model
Which planet is known as the red planet?
Mars
What is the difference between dependent and independent data?
Independent is built directly from source systems while dependent is directly drawn from a data warehouse
Explain the prospect theory
Decision-makers adopt a negative frame of reference after initial losses, leading to risk-seeking behavior and the "sunk cost effect"
What is the capital of Australia?
Canberra