General Marketing
The 4 P's of Marketing
What is Product, Price, Promotion, Place?
This type of advertising uses platforms like Instagram, TikTok, and Facebook
What is social media marketing?
This term refers to a potential customer who has been qualified
What is lead?
A SWOT analysis is an acronym for what?
What are Strengths, Weaknesses, Opportunities, Threats?
This WVU college houses the Marketing major and focuses on business, analytics, and professional development.
What is the Chambers College of Business and Economics?
The process of dividing consumers into specific groups of buyers
What is market segmentation?
What platform allows you to schedule and prepare posts ahead of time?
What is Meta?
The term used to build a harmonious relationship of understanding
What is rapport?
The value a brand adds to a product
What is brand equity?
Name the three marketing student organizations/agencies at WVU
What are AMA, 304 Marketing, Sales Team?
The specific group a marketing initiative is focussed on
What is target market?
When working to improve a digital presence, the acronym SEO is often used, what is the full term?
What is Search Engine Optimization?
The term for when a salesperson handles a dispute or concern with a buyer
What is overcoming an objection or rebuttal?
This strategy ensures all marketing channels deliver a consistent brand message.
What is integrated marketing communications (IMC)?
WVU Provides three areas of emphasis for marketing, what are the 3?
What are Digital, Sales, Start Up/High Tech/AI?
This pricing strategy sets a high price initially and lowers it over time.
What is price skimming?
This marketing utilized individuals with a large fanbase to market their products through their social platforms.
What is influencer marketing?
This advanced questioning method uses situation, problem, implication, and need-payoff questions.
What is SPIN selling?
The set of rules and standards that define the identity of a brand.
What is brand guide?
Name the department Chair of Marketing at WVU
Who is Annie Cui?
This model describes the stages a consumer goes through before making a purchase
What is AIDA? (Awareness, Interest, Desire, Action)
This type of testing compares two versions of content to see which performs better.
What is A/B testing?
This technique involves asking open-ended questions to uncover customer needs during a sales conversation.
What is needs discovery?
This strategy involves shifting a brand’s messaging to appeal to a new audience or market.
What is repositioning?
What Marketing Professor has been at WVU the longest?
Who is Paula Fitzgerald? | 39 years