Definitions
The group or groups a rhetorical message is directed toward or invokes.
What is audience?
"Absent are efforts to dominate another because the goal is the understanding and appreciation of another's perspective rather than the denigration of it simply because it is different from the rhetor's own."
Who are Foss and Griffin?
Two news articles are published about the same event. One describes the actions of "protestors" while the other one uses the phrases "rioters" and "agitators."
What are terministic screens?
A problem or urgency that gives rise to a rhetorical situaiton
Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.
A public health campaign addresses “responsible citizens who care about their community,” encouraging people to see themselves in that role.
What is "audience invoked"?
The factors that limit or shape what can be said or done in a rhetorical situation.
"They were different photographs of the same objects, the difference being that they were made with different color filters. Here something so "factual" as a photograph revealed notable distinctions in texture, and even in form, depending upon which color filter was used for the documentary description of the event being recorded."
Who is Burke?
A discussion is structured so that participants present their perspectives without rebuttal, and the goal is not to resolve disagreement but to allow multiple positions to coexist.
What is invitational rhetoric?
A rhetorical framework that emphasizes understanding, mutual respect, and dialogue rather than persuasion.
What is invitational rhetoric?
"As my discussion and examples have shown, exigence, rhetor, audience, and constraints can interlace with each other, and the further one delves into a situation the more connections between them are likely to appear."
Who is Grant-Davie
An awareness campaign relies heavily on stark imagery, sound, and visual contrast to create a strong emotional and physical reaction in viewers, even without much text.
What is polymorphic literacy or multimodal rhetoric?
A concept that describes how language reflects, selects, and deflects reality.
What is 'terministic screen'?
An ecological, or affective rhetorical model is one that reads rhetoric both as a process of distributed emergenes and as an ongoing circulation process.
Who is Edbauer?
A TikTok video gets reposted on Twitter, discussed on podcasts, and then covered by news outlets—each time taking on slightly different meanings and uses.
What is rhetorical ecology or circulation?