PR/Communications
This allows you to analyze qualitative date in a quantitative way.
What is content analysis?
The top search engine used today.
What is Google?
T/F - Defining the problem is the first step in a campaign.
What is true?!
Qualitative research is this
What is subjective?
Quantitative data looks at this
What is data or numbers?
What are polls, surveys, interviews and/or focus groups? (Any of these are correct)
A primary source read by someone else.
What is a secondary source?
You don't collect data yourself.
What is a secondary source.
Sampling method that surveys the people around you.
What is 'convenience' sampling?
Surveys should report this.
What is margin of error?
When giving an oral presentation, should you only address the CEO and senior leaders.
What is false?! (You should address everyone...)
These are needed in the 'experimental method.'
What are variables?
These allow AI to use agents or bots.
What is 'agentic' AI?
Media relations alone is enough for a PR campaign to be strategic.
What is False?
Percentage of organizations using AI.
What is 79% (Patrick B. presentation.)
PR should be a ____ center, NOT a cost center.
What is value?
To repair and rebuild an athlete's or celebrity's reputation, one should build _________ .
What positive sentiment?
Social media has changed media from one-way communication to this?
What is two-way communication?
A survey is an example of this.
What is primary research?
PR programs should strive to show this. DOUBLE JEOPARDY!!!
DOUBLE JEOPARDY!!!
What is value to the company or business?
Participant observation is a good example of this.
DOUBLE JEOPARDY!!!
What is getting to know consumers or a group?
What is margin of error and methodology?
These are important to show the results of a PR program or campaign.
What are KPIs or metrics?
This can show the results of PR 'activities.'
What is Impact?!
Intelligence informs, insights ________.
What is directs> (e.g., a PR campaign.)