History
Conformity
Psychologists
Cultural Psychology
Extra
100
William Wundt
Father of psychology, Made Psychology a science
100
Milgram
The shock experiment
62.5% Continued to administer shocks at the highest level
368 volts was the average shock level administered past the point of implied mutism due to damage.
In the original study they couldn't see the victim but this wasn't the only experiment conducted.
Milgram found that there was an identical rate of obedience which was 65%
100
John B. Watson
Established Behaviourism
Conducted Little Albert
100
A common bias in a lot of research
W.E.R.I.D
100
O.C.E.A.N
200
Behaviourism Theory
All behaviour is learned through the environment
200
The just world Hypothesis
The belief that everyone gets what they deserve
Good = positive outcomes
Bad = Negative outcomes
200
Christina Maslach
Researched Burnout
200
Etic vs Emic
Emic - Researching in Cultures
Etic - Researching from outside to find differences between Cultures
200
The Bystander effect
Individuals are less likely to offer help to a victim when other people are present
300
Structuralism
Behaviour is shaped by underlying, unconscious systems and structures
300
Asch's conformity study
The line experiment
Looking at conformity in groups, found that people are likely to conform. In some studies, they found that in a group of friends, you are more likely to conform
300
Carl Jung
introducing concepts like
introversion and extroversion
The collective unconscious - a universal, inherited layer of the unconscious mind
Archetypes - universal, inborn models of personalities and behaviours
300
Culture Definition
Is learned through patterns, sharing, learning, community, and transmission
300
Walster and Berscheid
Students were invited on a computer-date (actually paired randomly). After date, participants asked how much they’d like to go out again. The researchers then correlated second-date likelihood with:
• physical attractiveness (rated by impartial judges)
• personality
• interests
• background variables (e.g., religion, etc)
Results: For both sexes, partner’s good looks was the ONLY variable that predicted desire to go on a second date.
400
Pavlov
Conditional behaviours/Classical conditioning - learning where an automatic, involuntary reflex response becomes paired with a new, neutral stimulus
400
Social Power
This is the ability of a person to create conformity even when the people being influenced may attempt to resist those changes
E.g.
Managers
400
Carl Rogers
Founded the humanistic approach to psychology and developing client-centred (or person-centred) therapy
400
Individualist cultures vs Collectivist cultures
The degree to which individuals are integrated into groups
400
Social Facilitation - Tripplett
performance increases when in competition with others
500
Functionalism
focuses why the mind works rather than just its structure
500
The Halo Effect
The overall impression of an individual colours the way in which we feel about them
500
Mary Ainsworth
Attachment theory
The strange situation
Procedure to measure attachment styles between infants and caregivers.
Her research identified key attachment patterns—secure, avoidant, and resistant/ambivalent
500
Hofstede's cultural dimensions theory
500
Sternberg's Triangular Theory of Love
love is composed of three interconnected components: intimacy (closeness), passion (physical attraction), and commitment (decision to remain together).
Different combinations of these three elements produce eight distinct types of love, with "consummate love" (possessing all three) considered the ideal form
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