logical fallacies
attacking the person instead of their side of the argument
ad hominem
how-
however
"With over 20 years of experience as a pediatric cardiologist, I can confidently say this formula is the healthiest choice for your child".
ethos
simile
directly comparing 2 things using "like" or "as"
"Lazy lizards lounging lazily"
alliteration
false dilemma
presenting only 2 options when more exist
never-
nevertheless
"9 out of 10 dentists recommend this toothpaste".
logos
a figure of speech that directly compares two unrelated things by stating one is the other
metaphor
that repeats sounds, words, or phrases to emphasize key ideas
repetition
slippery slope
claiming one event will lead to consequences
after-
afterwards
A commercial displaying sad, neglected animals or children to prompt donations, often accompanied by soft, melancholic music.
pathos
personification or imagery?
"The sun kissed my cheeks."
personification
“Well, look who decided to join us!”
verbal irony
"everyone else is doing it, you should too"
bandwagon
there-
therefore
"You should buy this car now because we have a 15% off sale, and your current car will require expensive repairs soon".
logos
imagery is...
the use of vivid, descriptive language that appeals to the physical senses.
theatrical technique where the audience knows crucial information that characters in a story do not.
dramatic irony
Misrepresenting someones position to make it easier to attack
straw man
before-
beforehand
A sports brand featuring a renowned, popular athlete to endorse their new running shoes, establishing quality through the athlete’s success.
extreme exaggeration
hyperbole
situational
everyday occurrence where the actual outcome of a situation is the opposite of what was expected